2023 NFL Draft Social Rankings
The Pittsburgh Steelers won big on social media during the 2023 NFL Draft! The Steelers increased their fan base and received support from existing fans at a level that outperformed all other teams in the league.
2023 Met Gala Popularity
The 2023 Met Gala hosted by Vogue achieved unprecedented social media buzz, surpassing the conversation generated by every Met Gala in the last decade by a significant 20%.
How To Expand Your Reach On Instagram Using Reels
Instagram recently announced its new focus on Reels and its move to simplify the video experience within the app. While some celebrities have spoken out against this shift, the behavior trends of Instagram users have given Meta all the data needed to support the platform’s new direction. Coffee brands, for instance, see 25% of their […]
How to Create a Social Media Marketing Strategy
The right social media marketing plan serves as a guide to achieving your desired marketing goals. By incorporating key audiences and personas, core tactics, assigned roles and responsibilities, and critical social media KPIs, you can identify and track your brand’s success.
Which Food And Beverage Brands Won July Fourth On Social
Which brands and tactics were most successful in their July Fourth related messaging? We looked at the social media analytics to identify the biggest winners around alcoholic beverages, non alcoholic beverages, and CPG Food.
6 Social Media Insights About The NBA Finals
The NBA Finals is one of the biggest sporting events of the year, not only on TV but on social media as well. How much social media engagement was there around the Finals this year compared to the past? Additionally, how much do players and paid partnerships around the games connect with the social audience? […]