Diving In: The 2025 Grammys
The 2025 Grammy Awards: Key Social Media Insights & The Rise of Influencer Impact The 67th Grammy Awards reinforced the event’s cultural significance, not just in music but also online. As social media continues to play a crucial role in amplifying major events, this year’s Grammys leveraged consumer-driven content, influencer marketing, and platform-specific strategies to […]
Diving In: Top 10 Brands on Social – January 2025
Who are the top 10 brands dominating social media in January 2025? As we step into 2025, brands are continuing to push the envelope on social media, engaging with audiences through innovative content and strategic timing. Based on engagement data from January 2025, these ten brands have led the charge, driving massive interactions across platforms. […]
Diving In: Media & Entertainment State of Social
Recap of the State of Social Media in 2024: Key Trends & Top Stats for Media & Entertainment Social media continues to evolve, and as we move through 2025, media and entertainment brands must stay ahead of the latest trends. ListenFirst’s State of Social Media: Media & Entertainment 2024 report offers a deep dive into […]
Diving In: Landman Social Marketing
Landman: How Paramount+ Built a Social Media Phenomenon Since its premiere on November 17, 2024, Landman has emerged as one of Paramount+’s most successful series to date, captivating audiences with its high-stakes narrative of the West Texas oil boom. Beyond its gripping plotlines and stellar cast, the show’s meteoric rise is also a testament to […]
Diving In: RedNote
RedNote: The Rising Alternative to TikTok “RedNote’s sudden US popularity might fade, but its rapid adoption is an eye-opener for the industry. TikTok users trying mainstream alternatives report they didn’t laugh or feel entertained—a clear signal for marketers of the need to deliver genuine, engaging experiences where people can laugh, discover, and connect.” – Miranda […]
Diving In: Millennial Nostalgia
The Resurgence of Millennial Nostalgia: Reviving Childhood Icons on Social Media In the past 90 days, a powerful wave of nostalgia has swept across social media, with millennials leading the charge to revive beloved childhood toys and brands. From viral TikTok trends to new product launches, brands like Polly Pocket, Beanie Babies, and Lisa Frank […]