Creator Content Is The New Premium Content
In the age of the creator economy, marketers need to pay as much attention to creator-owned content as studio-owned content when aligning their spend with premium content. Despite their vastly different business models, as YouTube and Netflix both try to grow their audience, they’ve increasingly been targeting the same content. Bloomberg just reported that […]
Explaining New Information About The X “For You” Timeline Algorithm
The platform’s newly exposed recommendation mechanics make one thing unusually clear: a Like is cheap. A share is a signal. For marketers, one of the great mysteries of social media is figuring out the formula platforms use to decide what to show in users’ timelines. While it’s unlikely that any social media platform will offer […]
Why Marketers Should Consider Sponsoring True Crime Content On Social Media
Marketers should look beyond podcasts and reconsider where true crime fits in the social media ecosystem. For many people, their first association between new media and the true crime genre is podcasting and that completely makes sense. According to a Pew Research Center study, 34% of U.S. adults who have regularly listened to podcasts in […]
Is Social Media Replacing Search Engines?
Social platforms are becoming recommendation engines, product catalogs, local guides, and cultural filters. The opportunity is not to abandon Google. It is to stop treating search as a single behavior. According to multiple studies, young people are increasingly using social media as a search tool, as opposed to traditional search engines like Google to […]
How To Use A.I. In Generating Social Media Content
As generative AI becomes standard across marketing, the competitive advantage is no longer access to the technology. It’s knowing where automation strengthens a brand and where it quietly erodes trust. Last week in our Pool Party newsletter, we shared results of a Pangram study showing that 25% of all longform content on social media is […]
What Marketers Need To Know About The Clipping Economy
How paid distribution escaped the influencer economy and became a creator labor market hiding in plain sight. For marketers at all interested in creating viral online moments, understanding clipping and the economy that’s been created around it is essential knowledge. Clipping is a content distribution model where short, snackable moments are taken from longer form […]