The Pittsburgh Steelers won big on social media during the 2023 NFL Draft! The Steelers increased their fan base and received support from existing fans at a level that outperformed all other teams in the league. 

Social media is no longer an ancillary marketing channel for brands to explore. Brands that want to stay relevant to today’s consumer must constantly work to optimize their social media strategy.

This infographic shares how marketing and analyst professionals are approaching 2022 and the challenges and opportunities they plan to encounter.

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To view the full survey responses in-depth, download the 2022 Social Media Trends Survey Report.

Interested in more related resources? Read a more thorough summary of the social marketing trends going into 2022 when you download: The State of Social: Social Media Marketing Trends for 2022.

How impactful are sports leagues for paid partnership posts? ListenFirst created a comprehensive infographic to answer that very question for brands and marketers. Sports and Sponsored Content: The Winning Playbook looks at the performance of 5,378 sponsored posts shared on the social media channels of the NBA, NFL, MLB, NHL, and MLS between July 2020 – June 2021. 

Below are all the key finding, though for even deeper dive, be sure to read our full Optimizing Sports-Related Sponsored Content On Social report.