Taylor Swift’s Marketing Playbook: The Life of a Showgirl
How social strategy, storytelling, and merch made “The Life of a Showgirl” a masterclass in modern marketing When Taylor Swift announced her 12th studio album, The Life of a Showgirl, via a surprise appearance on the New Heights podcast, she didn’t just drop news—she set off a cross-platform ripple that lasted all week. With just […]
How Dexter: Resurrection Rewrote the Social Playbook for Legacy Franchises
Early investment, fan-first thinking, and real-time strategy turned a sequel into a streaming standout When Dexter: Resurrection premiered in 2025, it wasn’t just a revival. It was a reinvention, designed to reconnect longtime fans while onboarding a new generation of viewers in a completely different digital landscape. The stakes were high. Dexter’s original run helped […]
Starbucks’ Drop‑First Playbook
Guest post by John Langan, Solutions Consultant at ListenFirst Starbucks’ Marketing Strategy 2025: How to Turn Product Moments into an Always-On Social Engine Starbucks’ Marketing Strategy is a masterclass on brand growth and evolution, one that is not afraid to pivot as needed without fear. The cafe chain was founded in 1971 at Seattle’s Pike Place Market, […]
Social Reporting, Solved: The Future of Strategy at ListenFirst
Click here to watch the full webinar. Social media analytics is shifting fast, and ListenFirst is meeting the moment by focusing on what clients actually need: smarter reporting, faster insights, and strategic partnership. In the July 30th webinar, the ListenFirst leadership team unveiled major product updates, expanded services, and a renewed commitment to listening to […]
Krypto & The Dog Adoption Trend
Guest post by Molly Street, Account Manager at ListenFirst Krypto stole hearts in Superman (2025) — and triggered a national spike in dog adoptions. But history warns us: not every on-screen pup leads to a happy ending. When Superman (2025) hit theaters this July, audiences expected action, nostalgia, and cape-worthy heroics. What they didn’t expect was […]
Sinners: How the Film Became a Social Media Case Study
Guest post by Colleen Scott, Senior Social Media Strategist at ListenFirst High engagement, polarizing reactions, and a platform-shaping rollout define the cultural moment around Sinners. A breakout film doesn’t just live in theaters anymore; it lives in feeds. In the months following its release, Sinners emerges not only as a cinematic event but as a […]