TL;DR: Aesthetics Predict Power
Do you want to dive deeper into this topic? Check out the full article here! How Social Media Trends Have Foreshadowed Every U.S. Presidential Win Since 2016 Over the past decade, presidential outcomes in the U.S. have been preceded—often eerily—by shifts in visual culture. Across TikTok, Pinterest, and Instagram, style trends in fashion and home […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]
TikTok’s New Deal: What It Really Means for Marketers
The future of TikTok in the U.S. has been in limbo for years. A new joint venture led by Oracle, Silverlake, and other U.S. investors is now bringing that uncertainty to an end. The government will not own a stake or hold a board seat. Instead, Oracle will oversee data security and the recommendation algorithm, […]
Taylor Swift’s Marketing Playbook: The Life of a Showgirl
How social strategy, storytelling, and merch made “The Life of a Showgirl” a masterclass in modern marketing When Taylor Swift announced her 12th studio album, The Life of a Showgirl, via a surprise appearance on the New Heights podcast, she didn’t just drop news—she set off a cross-platform ripple that lasted all week. With just […]
How Dexter: Resurrection Rewrote the Social Playbook for Legacy Franchises
Early investment, fan-first thinking, and real-time strategy turned a sequel into a streaming standout When Dexter: Resurrection premiered in 2025, it wasn’t just a revival. It was a reinvention, designed to reconnect longtime fans while onboarding a new generation of viewers in a completely different digital landscape. The stakes were high. Dexter’s original run helped […]
Starbucks’ Drop‑First Playbook
Guest post by John Langan, Solutions Consultant at ListenFirst Starbucks’ Marketing Strategy 2025: How to Turn Product Moments into an Always-On Social Engine Starbucks’ Marketing Strategy is a masterclass on brand growth and evolution, one that is not afraid to pivot as needed without fear. The cafe chain was founded in 1971 at Seattle’s Pike Place Market, […]