Deep Dive: When Aesthetics Predict Politics
How Social Media Style Trends Have Foreshadowed Presidential Outcomes from 2016 to 2025 & What That Can Tell Us About the Future What if the road to the White House runs through Instagram closets and TikTok living rooms? Over the past decade, U.S. presidential elections have been preceded—and arguably predicted—by distinct shifts in fashion and […]
TL;DR: Aesthetics Predict Power
Do you want to dive deeper into this topic? Check out the full article here! How Social Media Trends Have Foreshadowed Every U.S. Presidential Win Since 2016 Over the past decade, presidential outcomes in the U.S. have been preceded—often eerily—by shifts in visual culture. Across TikTok, Pinterest, and Instagram, style trends in fashion and home […]
The Rise of the “Ralph Lauren Christmas” Aesthetic
Quick Dip: How a heritage brand’s holiday style is inspiring the coziest TikTok trend of the season Quick Dips are trends & topics you can hop on now, no deep dive required! As the holiday season ramps up, TikTok is unwrapping a surprising(?) aesthetic hit: the Ralph Lauren Christmas look. Think roaring fireplaces, tartan everything, […]
Trending Rx
How Biohacking, Supplements, and Social Media Are Rewriting the Rules of Pharma. From weight-loss injections to mushroom powders, social platforms are blurring the line between wellness and medicine. What began with DTC prescription brands has evolved into a biohacking culture that markets mood, metabolism, and mental clarity like consumer products. The Prescription Aesthetic Is No […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]
Luxury Diapers & the Rise of Influencer Parenting
The New Status Symbol: Clean, Soft, and Instagram-Worthy Diapers have always been a necessity. Yet in recent years, they have begun to take on a new role in parenting culture. What was once a utilitarian purchase is now becoming a lifestyle choice that signals values like sustainability, softness, safety, and even design sensibility. Luxury diaper […]