The 97th Academy Awards Social Media Performance Report
2025 Social Media Performance Report Download the full report below. The 97th Academy Awards was a massive success—not just on the big screen but across social media. Conversations surrounding this year’s Oscars were 68% higher than last year and 37% above the 10-year average, demonstrating that the event remains a cultural powerhouse. In contrast, the […]
Diving In: TikTok vs. Reels: Sports
TikTok vs. Instagram Reels for Sports Content: Which Platform Wins in 2025? Social media continues to evolve rapidly, and sports organizations are leveraging short-form video to engage fans. TikTok and Instagram Reels remain the top platforms, but which one is leading for sports content? Analyzing early 2025 data, we break down engagement, impressions, and video […]
Diving In: Fast Fashion
The Rise and Fall of the Micro-Trend Fashion has always been cyclical, but with the rise of social media, that cycle has gone into overdrive with what seems like endless micro-trends. What used to take a decade to go in and out of style now barely lasts a month, thanks to TikTok’s ability to push […]
Diving In: The 2025 Grammys
The 2025 Grammy Awards: Key Social Media Insights & The Rise of Influencer Impact The 67th Grammy Awards reinforced the event’s cultural significance, not just in music but also online. As social media continues to play a crucial role in amplifying major events, this year’s Grammys leveraged consumer-driven content, influencer marketing, and platform-specific strategies to […]
Diving In: Top 10 Brands on Social – January 2025
Who are the top 10 brands dominating social media in January 2025? As we step into 2025, brands are continuing to push the envelope on social media, engaging with audiences through innovative content and strategic timing. Based on engagement data from January 2025, these ten brands have led the charge, driving massive interactions across platforms. […]
Diving In: Media & Entertainment State of Social
Recap of the State of Social Media in 2024: Key Trends & Top Stats for Media & Entertainment Social media continues to evolve, and as we move through 2025, media and entertainment brands must stay ahead of the latest trends. ListenFirst’s State of Social Media: Media & Entertainment 2024 report offers a deep dive into […]