The Coach Comeback
From outlet brand burnout to TikTok virality and Gen Z obsession, Coach’s resurgence is a case study in how legacy brands can pivot through product design, creator culture, and platform-native strategy. Rolling Stone Coach: The Brand That Fell (Then Flew Again) When my husband and I first started dating, he gave me a Coach purse […]
A Pinterest Holiday Strategy: 2025
Holiday feeds get noisy; Pinterest stays useful. People open it to plan and decide—then buy. Treat it like lower-funnel social search: get your catalog clean, publish decision-aid Pins, and let automation and Promotions do the heavy lifting, with Trend Badges extending shelf life where it fits. The platform’s latest holiday report backs this up with […]
Deep Dive: When Aesthetics Predict Politics
How Social Media Style Trends Have Foreshadowed Presidential Outcomes from 2016 to 2025 & What That Can Tell Us About the Future What if the road to the White House runs through Instagram closets and TikTok living rooms? Over the past decade, U.S. presidential elections have been preceded—and arguably predicted—by distinct shifts in fashion and […]
The Rise of the “Ralph Lauren Christmas” Aesthetic
Quick Dip: How a heritage brand’s holiday style is inspiring the coziest TikTok trend of the season Quick Dips are trends & topics you can hop on now, no deep dive required! As the holiday season ramps up, TikTok is unwrapping a surprising(?) aesthetic hit: the Ralph Lauren Christmas look. Think roaring fireplaces, tartan everything, […]
Trending Rx
How Biohacking, Supplements, and Social Media Are Rewriting the Rules of Pharma. From weight-loss injections to mushroom powders, social platforms are blurring the line between wellness and medicine. What began with DTC prescription brands has evolved into a biohacking culture that markets mood, metabolism, and mental clarity like consumer products. The Prescription Aesthetic Is No […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]