Taylor Swift’s Encore
Taylor Swift Released New Music and Social Media Turned Two Songs Into Very Different Cultural Objects. “Patient Zero” generated more conversation. “Cleveland!” activated a different kind of audience altogether. The more useful story is what happened after both songs left Taylor Swift’s hands. Taylor Swift released more than two new songs as part of The […]
The Biggest Social Stories of Summer 2026
Three months of maternity leave, several loose gemstones, one extremely famous raccoon, and proof that apparently my brain does not know how to take PTO. A look at the cultural moments I couldn’t stop tracking while I was technically supposed to be offline. I took three months off this summer for maternity leave, and for […]
Tips For Succeeding On Threads
Meta built Threads to compete with X. Three years later, its more interesting role is as a new layer of the social media ecosystem: part forum, part testing ground, part distribution engine. In an interview last week with Sources, Meta CEO Mark Zuckerberg said, “Threads is doing great. I think it’s either bigger than X […]
Creator Content Is The New Premium Content
In the age of the creator economy, marketers need to pay as much attention to creator-owned content as studio-owned content when aligning their spend with premium content. Despite their vastly different business models, as YouTube and Netflix both try to grow their audience, they’ve increasingly been targeting the same content. Bloomberg just reported that […]
Explaining New Information About The X “For You” Timeline Algorithm
The platform’s newly exposed recommendation mechanics make one thing unusually clear: a Like is cheap. A share is a signal. For marketers, one of the great mysteries of social media is figuring out the formula platforms use to decide what to show in users’ timelines. While it’s unlikely that any social media platform will offer […]
Why Marketers Should Consider Sponsoring True Crime Content On Social Media
Marketers should look beyond podcasts and reconsider where true crime fits in the social media ecosystem. For many people, their first association between new media and the true crime genre is podcasting and that completely makes sense. According to a Pew Research Center study, 34% of U.S. adults who have regularly listened to podcasts in […]