Trending Rx
How Biohacking, Supplements, and Social Media Are Rewriting the Rules of Pharma. From weight-loss injections to mushroom powders, social platforms are blurring the line between wellness and medicine. What began with DTC prescription brands has evolved into a biohacking culture that markets mood, metabolism, and mental clarity like consumer products. The Prescription Aesthetic Is No […]
The Miniverse Effect
Miniatures, Major Reach: How MGA’s Miniverse Captured TikTok, Cross‑Generational Fans, and the Unboxing Economy. How a niche DIY collectible line became a “kidult” favorite through influencer strategy, surprise packaging, and viral unboxing content. My collection (so far!) I bought my MGA Miniverse first blind ball about four months ago on a whim. I had seen […]
Luxury Diapers & the Rise of Influencer Parenting
The New Status Symbol: Clean, Soft, and Instagram-Worthy Diapers have always been a necessity. Yet in recent years, they have begun to take on a new role in parenting culture. What was once a utilitarian purchase is now becoming a lifestyle choice that signals values like sustainability, softness, safety, and even design sensibility. Luxury diaper […]
The Rise of Labubu
Guest post by Xiaoman Chen, Senior Social Strategist at ListenFirst How Pop Mart’s collectible character captured the internet’s heart through UGC, scarcity, and style-savvy storytelling What happens when you mix fashion’s love for quirk, social media’s obsession with surprise, and a collector’s hunger for scarcity? You get Labubu — a small, wide-eyed creature, quickly becoming […]