How The “Stop Hate For Profit” Campaign Is Dramatically Impacting Social Media
As brands have become more vocal about speaking out on Black Lives Matter related conversations and with many of them pausing their Facebook related ad spends for the month of July, as part of the “Stop Hate For Profit” boycott, ListenFirst continues to monitor how these efforts are affecting the social media ecosystem. Here are […]
What The Pandemic Changed AND Reinforces About The Need For Social Media Analytics
This is a guest post by Jason Klein, Co-Founder & Co-CEO, ListenFirst So far, 2020 has been one of the most challenging years we’ve seen in many of our lifetimes. Between the COVID-19 pandemic, economic downturn, and the social justice crisis, the world at large has been forced to take a step back to truly […]
How Is Ralph Lauren Increasing Engagement While Consumers #StayHome?
Ralph Lauren Home’s Instagram engagement is up 300% from March compared to April with May showing promising results as well. With many other industries experiencing a decrease in engagements and post volume during quarantine, Home Furnishings and Ralph Lauren Home are the opposite. This is how they did it: The home furnishings industry collectively experienced […]