Social Media’s Verdict on The Johnny Depp / Amber Heard Trial
We can illustrate through the data that there was probably no way for Amber Heard to come out of the trial a winner from the perspective of the audience on social media, regardless of what the verdict was.
Measuring Success: 4 Strategies To Measure Social Media Impact
This report takes a look at four strategies to measure social media’s impact on your business: consumer buzz, brand awareness, competitive rankings, and customer conversions.
What The Onion Headline That Keeps Going Viral Means For Gun Control
ListenFirst’s thoughts are with the people of Uvalde, Texas and everyone who was affected by the tragic mass shooting that occurred there. It is difficult to objectively analyze data around senseless violent events, but there are some insights we would like to share around the online social data which may be key indicators of the […]
The Social Media Shift To Video
This report takes a look at key industries on social media including Fashion, Publishing, Food & Beverage, Top Advertisers, and Home Furnishings, to determine the behavioral shift of media consumption by the public on Instagram, TikTok, Twitter, Facebook, and YouTube.
Benchmarketing 2.0
Data without context is useless. It’s why benchmarks are so critical when it comes to measuring the success of social media campaigns.
2022 Consumer Brands: Social Media Industry Benchmarks
The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.