Diving In: Weirdvertising

Weirdvertising and Lo-Fi Content: How Nutter Butter is Redefining Its Brand for a Younger Audience In social media, brands are constantly seeking innovative ways to connect with younger consumers. A standout example of this trend is Nutter Butter, a brand founded in 1969, which is redefining its iconic brand through the use of “weirdvertising” and […]

Diving In: TikTok Trends of September 2024

Brand safe and red hot TikTok trends for September 2024 TikTok has quickly become a goldmine for brands looking to tap into viral trends. By leveraging the latest audios, memes, and formats, companies can create content that resonates with their audience in a fun and authentic way. Here are five TikTok trends brands can hop […]

Diving In: BlueSky

Bluesky: A New Frontier for Brands to Explore Bluesky, a decentralized social networking platform, has garnered attention from individuals seeking alternatives to Elon Musk’s X and from brands eager to explore new marketing avenues. Founded by former Twitter CEO Jack Dorsey, Bluesky emerged as a spin-off from Twitter in 2022, with a focus on decentralization, […]

ListenFirst’s New Integration with Zapier: Automate Your Operations for Unprecedented Efficiency with Social Analytics

In today’s fast-paced digital landscape, businesses always look for tools and solutions to simplify their analytics operations. One such game-changing integration is ListenFirst’s presence now in Zapier, a renowned no-code automation platform. This exciting collaboration allows users to connect their ListenFirst account with over 5,000 apps, enabling them to simplify workflows with ease.  What is […]

2023 NFL Draft Social Rankings

The Pittsburgh Steelers won big on social media during the 2023 NFL Draft! The Steelers increased their fan base and received support from existing fans at a level that outperformed all other teams in the league. 

Media & Entertainment Industry: Social Media Benchmarks

Media & Entertainment Industry: Social Media Benchmarks

How does your brand compare to the industry’s social media benchmarks? Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience […]