How To Expand Your Reach On Instagram Using Reels
Instagram recently announced its new focus on Reels and its move to simplify the video experience within the app. While some celebrities have spoken out against this shift, the behavior trends of Instagram users have given Meta all the data needed to support the platform’s new direction. Coffee brands, for instance, see 25% of their […]
How to Create a Social Media Marketing Strategy
The right social media marketing plan serves as a guide to achieving your desired marketing goals. By incorporating key audiences and personas, core tactics, assigned roles and responsibilities, and critical social media KPIs, you can identify and track your brand’s success.
4 Effective Social Benchmarking Techniques
With over 10 years of helping brands successfully analyze social performance, ListenFirst recommends four ways to benchmark your social media efforts.
The Social Media Reaction To Roe v. Wade Getting Overturned
While getting consensus on anything involving abortion might seem impossible, people on both sides of the issue probably can agree the decision to overturn Roe v. Wade will likely end up being the most impactful Supreme Court ruling in decades. So what do brands need to know about the social media reaction to this court […]
Which Food And Beverage Brands Won July Fourth On Social
Which brands and tactics were most successful in their July Fourth related messaging? We looked at the social media analytics to identify the biggest winners around alcoholic beverages, non alcoholic beverages, and CPG Food.
6 Social Media Insights About The NBA Finals
The NBA Finals is one of the biggest sporting events of the year, not only on TV but on social media as well. How much social media engagement was there around the Finals this year compared to the past? Additionally, how much do players and paid partnerships around the games connect with the social audience? […]