Diving In: Niche Platforms
Should Your Brand Be on BeReal, Mastodon, Lemon8, or BlueSky? New platforms come and go, but there are a few, like BeReal, Mastodon, and Lemon8, that are holding users’ attention and bringing something different to the table. You’ve probably heard of them, but the question is—are they worth the time for brands, or should we […]
Diving In: Chat GPT Prompts
Getting ChatGPT to Sound Like Your Best Friend: Tips for Natural, Human-Like Content Imagine this: we’re sitting down over a hot cup of coffee, talking about ways to make ChatGPT sound less like a robot and more like a real person. You know, like someone you’d actually want to hang out with and chat about […]
Diving In: Paid-First Algorithm
Decoding the Algorithm: How Social Media Platforms Are Shifting Towards Paid-First Models and How to Maximize Your Paid Media Budget Social media platforms are undergoing a significant shift. They are moving away from the organic, free-access model that once defined them and transitioning into a paid-first environment. Platforms like Instagram, TikTok, and Twitter (X) are […]
Diving In: #SocialActivism
How Can Brands Safely Engage in Social Activism on Digital Platforms? Social media has grown into a major force for activism, driving real-world movements and allowing brands to align with causes that matter to their audiences. From hashtag-driven campaigns to influencer-led advocacy, social change is becoming increasingly digital, where global conversations spark real-world impacts. The […]
Diving In: Gen-Alpha
Master the slang of the newest digital natives to create campaigns that slay, resonate authentically, and avoid being hella Ohio! Stop me if you’ve heard this before: “That campaign totally ate and gave off some serious GOAT vibes, but we lowkey could’ve used more rizz in our messaging.” If you’re scratching your head, don’t worry—you’re […]
Diving In: Social Media Holidays & Weekly Hashtags
Should Your Brand Leverage Weekly Hashtags and Social Media Holidays? Trending hashtags like #MondayMotivation or #SundayFunday have become staples on social media. The theory is simple: hopping onto these weekly trends will increase visibility and boost engagement metrics without requiring much effort. After all, who wouldn’t want to increase reach with minimal lift? But does […]