Diving In: Paid-First Algorithm
Decoding the Algorithm: How Social Media Platforms Are Shifting Towards Paid-First Models and How to Maximize Your Paid Media Budget Social media platforms are undergoing a significant shift. They are moving away from the organic, free-access model that once defined them and transitioning into a paid-first environment. Platforms like Instagram, TikTok, and Twitter (X) are […]
Diving In: #SocialActivism
How Can Brands Safely Engage in Social Activism on Digital Platforms? Social media has grown into a major force for activism, driving real-world movements and allowing brands to align with causes that matter to their audiences. From hashtag-driven campaigns to influencer-led advocacy, social change is becoming increasingly digital, where global conversations spark real-world impacts. The […]
Diving In: Gen-Alpha
Master the slang of the newest digital natives to create campaigns that slay, resonate authentically, and avoid being hella Ohio! Stop me if you’ve heard this before: “That campaign totally ate and gave off some serious GOAT vibes, but we lowkey could’ve used more rizz in our messaging.” If you’re scratching your head, don’t worry—you’re […]
Diving In: Social Media Holidays & Weekly Hashtags
Should Your Brand Leverage Weekly Hashtags and Social Media Holidays? Trending hashtags like #MondayMotivation or #SundayFunday have become staples on social media. The theory is simple: hopping onto these weekly trends will increase visibility and boost engagement metrics without requiring much effort. After all, who wouldn’t want to increase reach with minimal lift? But does […]
Diving In: Weirdvertising
Weirdvertising and Lo-Fi Content: How Nutter Butter is Redefining Its Brand for a Younger Audience In social media, brands are constantly seeking innovative ways to connect with younger consumers. A standout example of this trend is Nutter Butter, a brand founded in 1969, which is redefining its iconic brand through the use of “weirdvertising” and […]
Diving In: TikTok Trends of September 2024
Brand safe and red hot TikTok trends for September 2024 TikTok has quickly become a goldmine for brands looking to tap into viral trends. By leveraging the latest audios, memes, and formats, companies can create content that resonates with their audience in a fun and authentic way. Here are five TikTok trends brands can hop […]