Diving In: Wicked
Defying Gravity: How Wicked Mastered Social Media Marketing The film adaptation of Wicked has captivated audiences far beyond the silver screen. Through an innovative and meticulously crafted social media campaign, Universal Pictures created more than just a movie premiere—it launched a cultural phenomenon. The campaign saw Universal partnering with over 400 brands, including Starbucks, Lego, […]
Diving In: Sports Marketing
Redefining Fan Engagement: How Social Media is Transforming Sports Marketing Social media has redefined the way we experience sports. For fans, it’s not just about scores and highlights anymore—it’s about connection. They want more than a recap; they want behind-the-scenes moments, real-time updates, and a personal look at their favorite teams and players. This shift […]
Diving In: TikTok Trends for November 2024
TikTok Trends to Watch: Insights for Social Media Professionals For social media professionals, staying on top of TikTok trends is crucial for creating content that resonates with the platform’s dynamic audience. TikTok isn’t just about entertaining videos—it’s a space where creativity thrives, and brands can connect with users in authentic and engaging ways. To help […]
Diving In: Cyber 5 Insights
Maximizing Your Cyber 5 Sales with a Data-Driven Social Media Strategy As we gear up for Cyber 5—the five-day shopping frenzy from Thanksgiving through Cyber Monday—making the most of your social media strategy is crucial. Each platform offers unique ways to connect with shoppers, so tailoring your content to where and how audiences are most […]
Diving In: Niche Platforms
Should Your Brand Be on BeReal, Mastodon, Lemon8, or BlueSky? New platforms come and go, but there are a few, like BeReal, Mastodon, and Lemon8, that are holding users’ attention and bringing something different to the table. You’ve probably heard of them, but the question is—are they worth the time for brands, or should we […]
Diving In: Chat GPT Prompts
Getting ChatGPT to Sound Like Your Best Friend: Tips for Natural, Human-Like Content Imagine this: we’re sitting down over a hot cup of coffee, talking about ways to make ChatGPT sound less like a robot and more like a real person. You know, like someone you’d actually want to hang out with and chat about […]