Diving In: Top 10 Brands on Social – January 2025

Who are the top 10 brands dominating social media in January 2025? As we step into 2025, brands are continuing to push the envelope on social media, engaging with audiences through innovative content and strategic timing. Based on engagement data from January 2025, these ten brands have led the charge, driving massive interactions across platforms. […]
Diving In: Media & Entertainment State of Social

Recap of the State of Social Media in 2024: Key Trends & Top Stats for Media & Entertainment Social media continues to evolve, and as we move through 2025, media and entertainment brands must stay ahead of the latest trends. ListenFirst’s State of Social Media: Media & Entertainment 2024 report offers a deep dive into […]
Diving In: Landman Social Marketing

Landman: How Paramount+ Built a Social Media Phenomenon Since its premiere on November 17, 2024, Landman has emerged as one of Paramount+’s most successful series to date, captivating audiences with its high-stakes narrative of the West Texas oil boom. Beyond its gripping plotlines and stellar cast, the show’s meteoric rise is also a testament to […]
Diving In: RedNote

RedNote: The Rising Alternative to TikTok “RedNote’s sudden US popularity might fade, but its rapid adoption is an eye-opener for the industry. TikTok users trying mainstream alternatives report they didn’t laugh or feel entertained—a clear signal for marketers of the need to deliver genuine, engaging experiences where people can laugh, discover, and connect.” – Miranda […]
Diving In: Millennial Nostalgia

The Resurgence of Millennial Nostalgia: Reviving Childhood Icons on Social Media In the past 90 days, a powerful wave of nostalgia has swept across social media, with millennials leading the charge to revive beloved childhood toys and brands. From viral TikTok trends to new product launches, brands like Polly Pocket, Beanie Babies, and Lisa Frank […]
Diving In: Sports Video Games

The Dominance and Evolution of Sports Video Games: A Data-Driven Look Sports video games have long been a cornerstone of the gaming industry, driving massive revenue, engagement, and social conversation across platforms. As the genre continues to evolve, recent data paints a clear picture of its unmatched impact on gamers, brands, and digital spaces worldwide. […]