📢 ListenFirst Implements Instagram’s New Views Metric: What You Need to Know
đź“… March 2025 – Instagram is rolling out significant changes to its measurement metrics, replacing impressions, plays, and video views with a single views metric. This transition takes effect on April 21, 2025, and ListenFirst is updating its platform accordingly to ensure seamless reporting and accurate measurement. 🔄 What’s Changing on Instagram? Historically, Instagram offered […]
Diving In: DEI Rollback Boycotts
The Social Media War Over DEI Rollbacks: How Boycotts Are Reshaping Brand Loyalty, Corporate Reputation, and Financial Markets Corporate America is at the center of a political and cultural battle over diversity, equity, and inclusion (DEI) policies, and social media has become the primary battleground. Brands are no longer just businesses—they are symbols of social […]
The 97th Academy Awards Social Media Performance ReportÂ
2025 Social Media Performance Report Download the full report below. The 97th Academy Awards was a massive success—not just on the big screen but across social media. Conversations surrounding this year’s Oscars were 68% higher than last year and 37% above the 10-year average, demonstrating that the event remains a cultural powerhouse. In contrast, the […]
Diving In: TikTok vs. Reels: Sports
TikTok vs. Instagram Reels for Sports Content: Which Platform Wins in 2025? Social media continues to evolve rapidly, and sports organizations are leveraging short-form video to engage fans. TikTok and Instagram Reels remain the top platforms, but which one is leading for sports content? Analyzing early 2025 data, we break down engagement, impressions, and video […]
Diving In: Fast Fashion
The Rise and Fall of the Micro-Trend Fashion has always been cyclical, but with the rise of social media, that cycle has gone into overdrive with what seems like endless micro-trends. What used to take a decade to go in and out of style now barely lasts a month, thanks to TikTok’s ability to push […]
Diving In: The 2025 Grammys
The 2025 Grammy Awards: Key Social Media Insights & The Rise of Influencer Impact The 67th Grammy Awards reinforced the event’s cultural significance, not just in music but also online. As social media continues to play a crucial role in amplifying major events, this year’s Grammys leveraged consumer-driven content, influencer marketing, and platform-specific strategies to […]