Live Streaming on Social, What You Need to Know Part 2: Best Practices

If you’ve read the first part of our What Your Brand Needs To Know About Live Streaming On Social Media blog post, you know social media interest around live streaming has dramatically increased during the pandemic. You even know which social media platforms are most associated with this increased interest. However, understanding what live streaming […]

Live Streaming on Social: What You Need to Know Part 1

It’s no secret that live streaming has become more front and center during the pandemic and, in the absence of most in-person events, has become an increasingly important marketing tool for brands. To answer how much more interested the social media audience has become in live streaming, ListenFirst is sharing a two part blog post […]

The ListenFirst Content Benchmark Cheat Sheet

If you have more questions about Content Benchmarking for Consumer Brands, we have the answers! Download the Consumer Brands: Social Media Industry Benchmarks report today for even more benchmarking insights for your brand!

How Social Distancing Impacted The Democratic and Republican Conventions On Social Media

One of the biggest criticisms leveled against political conventions is how predictable they’ve become but that couldn’t be the case this year. Not willing to risk an in-person convention becoming a super-spreader event, both the Democrats and Republicans turned their quadrennial gatherings into a virtual convention.  So how did the social media audience respond to […]

The Social Media Conversation Around Going Back To School 

The term back to school implies something that’s happened before and as we all know there’s nothing about this upcoming school year that’s going to resemble the classroom experience of the past. Whether students will be resuming with remote learning or suiting up in PPE to take classes in person, there are some unprecedented challenges […]

What Type Of Social Media Posts Are Working For Presidential Candidates 

While the pandemic might have overshadowed what would have otherwise been wall-to-wall coverage of the presidential race, there’s still going to be an election in a few months, which means it’s time for ListenFirst to break out its analytics and share insights about what type of social media posts are most effective for each presidential […]