5 Social Media Facts About This Thanksgiving
With more than 85,000 coronavirus patients hospitalized nationwide, Thanksgiving this year has been transformed from a beloved holiday into a potentially super-spreading event; turning what already is a public health crisis into an even worse situation. To help get a better picture of how the social media audience is feeling about the holiday this year, […]
5 Social Insights Marketers Need To Know About Holiday Movie Season
With Wonder Woman 1984 the only major new release with a possibility of being released into theaters in 2020, it’s safe to say that the holiday movie season is looking unrecognizable compared to past years. Almost every big budget film has either been pushed into next year or is debuting on a streaming service, and […]
The ListenFirst Explainer For Finding The Right Influencer
Even knowing it’s the right time for your brand to partner with social media influencers, that doesn’t mean that you know how to identify which influencer is the best fit for your audience. In order to help brands better understand the influencer ecosystem, ListenFirst is sharing some key insights from our The Economics of Influencers: […]
5 Things Social Media Can Tell Us About Last Night’s Election
While a winner still hasn’t been announced in the presidential election, the data showing the social media reaction to election day is already in. Here’s what you need to know about the audience reaction to Election Day. Insight #1. Donald Trump Dominated The Election Day Conversation On Twitter In the United States, there were 3,897,697 […]
6 Social Media Insights About The New Playstation And Xbox Consoles
For the first time since 2013, PlayStation and XBox are launching new flagship video game consoles; the Xbox Series X and Series S consoles will be released on November 10 with the PlayStation 5 available November 12. Here are 6 social media insights, quantifying anticipation by gamers around these new systems. Insight #1. The Audience Is […]
The Economics of Influencers: A Guide To Measuring Partnerships
How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.