What You Need To Know About Third-Party Cookies Disappearing
You’ve probably heard at least some conversation around Google’s plan to block third-party cookies. Did you flag it as something to investigate at a later time? If a significant portion of your digital marketing strategy is reliant on retargeted online advertising, now is the time to get up-to-speed. The Basic Facts About Cookies Cookies, in […]
Using Competitive Information to Plan Seasonal Campaigns Webinar
The combination of your historical campaign performance, competitor intel, and what consumers are saying can provide 360-degree insight into what elements of a social campaign have been successes and failures in the past. Collecting these insights allows your campaign to be data-backed and sets you up for success in the following areas: Measuring your own […]
6 Brand Takeaways From April Fools’ Day Pranks This Year
There are very few days of the year that are seen as showcases for brand messaging, and while Super Bowl Sunday is the most prominent example, April Fools’ Day is another rare instance when the internet is actually looking forward to hearing what brands have to say. So which brand pranks this year earned a […]
7 Social Media Insights Around The Oscar Nominations
ListenFirst just launched our new YouTube channel, and in our inaugural video, we used our social media analytics to determine the audience response to the recent Academy Award nominations. Without further ado, here are the Top 7 social media insights you should know about the Oscar nominations. Insight #1. Expect Interest To Be Way Down […]
4 Facts You Need To Know About The Reddit Stock Market Surge
The following is a guest post by Miranda McWeeney, the SVP of Client Success at ListenFirst. Back at the beginning of the week, when very few of us knew that “stonks” was internet slang for stocks, there was generally very little recognition of Reddit being a key market indicator around individual stocks. What a difference […]
The Super Bowl and Social: A Guide To Campaign Success
How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]