A Note From The ListenFirst Founders

When we founded ListenFirst 10 years ago, as marketers wanting social media analytics that would actually meet the needs of fellow marketers, we had no idea how meaningful that journey would end up being. Identifying a large gap in the market is one thing, but to actually build the premier social analytics solution used by the world’s leading brands, is where vision meets execution.  

Global brands that signed up for ListenFirst during our first month have grown to be some of our largest enterprise customers today. New Fortune 500 brands are joining on a monthly basis. The world’s most sophisticated marketers demand the most comprehensive analytics software solution and we’re grateful we get to partner with these executives everyday.

Our careers have been defined by identifying and mentoring top talent.  We assembled premier product and tech leadership out of the gate, developed an award-winning customer success team and tapped industry-leading internal and external talent along the way. We remain immensely proud that some of our employees who joined ListenFirst during our first year, as their first or second job, are still with us and are now critical members of our leadership team.

ListenFirst’s success has been the result of incredible collaboration, and part of a good collaboration is knowing the right moment to bring other voices to the table. With ListenFirst experiencing unprecedented growth as the social and digital space evolves, we believe it’s the right time to tap new leadership to help leverage new channels and continue to elevate the company’s place in the market.

That is why we are both excited to welcome David DiGiacomo as our new CEO.

We are confident that David is the perfect choice to lead us in the next stage of the company’s growth. David is a fellow entrepreneur, a proven operator who’s successfully transitioned leadership from founders and, most importantly, his values align completely with ListenFirst’s. His experience in concert with our expertise will be a fruitful combination that will afford us an edge in the market as we continue to innovate and evolve our technology to best serve our customers.  

While we will be stepping down as co-CEOs starting today, both of us will remain on the Board of Directors where we will be focusing our energy on our corporate strategy and maintaining key customer relationships. 

We are extremely proud of the team and what we’ve built together and look forward to even greater success as David leads the day-to-day operations. His knowledge will be invaluable to the continued growth and expansion of ListenFirst. 

Change for organizations is something to seek out and embrace. This is easy to do from a position of strength. We have the right talent in place to meet both the current and the future needs of the business. We are grateful to the team members and customers who helped ListenFirst get to this point, and know the work we’ve done together to build our strong foundation will only enhance and amplify as ListenFirst thrives in the years ahead.

– Jason and Christian

Introducing The New ListenFirst CEO

I couldn’t be more excited and honored to introduce myself to the greater ListenFirst community today – –  my first official day as the new CEO of ListenFirst. 

I’m here because of ListenFirst’s amazing team who serve a client roster of the world’s best brands. Our clients rely on us to help them make informed decisions which can make or break their careers. I look forward to working with the ListenFirst team and our brand partners to build a legacy within the ever changing and fast paced social technology environment. 

As a bit of background, I’m no stranger to the SaaS industry. Early in my career, I co-founded and led the multimodel SaaS communications technology company Emergency Communications Network — taking it from two full-time employees to the industry’s largest provider of emergency and intelligent notification services with $100+ million in annual revenue. I’m now a 3 time CEO, which should actually be measured in dog years to make it feel more equivalent. In this journey I have built a solid track record with being responsible for three successful business growth stories driving nearly $1 billion in Enterprise Value creation.

While I consider myself to be very lucky, in my experience, luck is in many ways very self-fulfilling. When you view life through the lens of seeing everything as an opportunity for personal growth, you tend to take on more opportunities, and even if they don’t pan out, each will play a role in shaping your mindset about the world around you. I have literally had just about every job you can imagine growing up – from cleaning toilets in hotels to working in the medical field, and I’ve learned from each experience. 

As it turns out I’m better at developing cloud-based software companies and leading the expansion of organizations than I was at cleaning toilets. I’m not an expert in social media analytics yet, but I believe my knowledge in how to build a sound technology company will serve ListenFirst’s current business life cycle, staff, and client base well. 

As CEO, I will focus on goal setting, scaling, and tooling to accelerate growth for our team and our clients. I will also focus on leading the executive leadership team with ListenFirst’s global expansion. My goal is to help our company expand in high-growth verticals including CPG, cannabis, sports, and entertainment. Our social media best practices developed for the world’s best brands can fuel these businesses.

I’m passionate about always providing my team members with the strategy, support, and tools they need to succeed and then getting out of their way to let them flourish. As a business builder, I’m deeply invested in my work and always eager to build relationships with others internally and externally. I can already tell ListenFirst has great people, a great product, and customer support!

Last but not least, I am a proud University of Florida alumnus and unapologetic Gator fan. I have even been lucky enough to participate in a Gotham Gators watch party in NYC!  GO GATORS!

I look forward to getting to know all the members of the ListenFirst community, from our dedicated employees to our amazing brand partners, in the days, months, and years ahead; and seeing all that we will accomplish together.

– David DiGiacomo

3 Ways To Optimize Your Digital Marketing Without Third-Party Cookies

Just like with the expression “you can attract more bees with honey than with vinegar”, the disappearance of third-party cookies from browsers is actually an opportunity for brands. Third-party cookies were never popular with consumers and now that they’ll be going away as a retargeting tool, marketers can focus on connecting with digital audiences using content they do want. 

Let social media marketing extend your reach

Social media is a far more welcoming context for the audience to interact with brand content. For example, on social media the audience actually opts into following their favorite brands. With third-party cookies, companies are doing the following, and behind people’s backs.   

Plus, with the right analytics, you can build a strong marketing strategy that extends beyond the audience you reach with third-party cookies. Below are three ways you can use social media to more effectively target your marketing to the right audience, and with the right content. 

#1 Understand what content is actually moving the needle and engaging users.

Third-party cookies track what users have viewed online, which is valuable in terms of retargeting but provides a narrow understanding of your audience. Gain extensive insights into your owned and competitive audience demographics to craft the most tailored content strategies possible. This will help you make informed decisions before spending your limited marketing dollars. 

#2 Expand your reach by partnering with the right influencers

Let’s face it, some people just have it. There are personalities across social media that have a loyal community of followers that are always eager to engage with their latest post. These influencers often attract very niche audiences. When their audience looks a lot like your target customer, there’s incredible opportunities for everyone. Check out a recent webinar from ListenFirst on Measuring the Impact of Influencers to understand how this strategy can work for you. 

#3 Review marketing content from your competitors and see how it performed

Combine historical campaign performance with competitor intel and a clear understanding of trending topics and you have the elements you need to build a successful campaign. When you have access to this data on an ongoing basis, team creativity flourishes. Watch our webinar on Using Competitive Information to Plan Seasonal Campaigns to learn more. 

As you beef up your social media strategy, you’ll notice it’s more effective and not so intimidating. Plus, a data-driven social strategy will be more engaging, and your audience will appreciate that you catered to their interests without infringing on their privacy.

Ready to see how ListenFirst can help you leverage social media to its full potential? Request a demo today.