Consumer Brands: Social Media Industry Benchmarks
The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
The Super Bowl and Social: A Guide To Campaign Success
How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]
The Economics of Influencers: A Guide To Measuring Partnerships
How can you measure influencer success? Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem. This guide will help you understand the economics behind influencer partnerships.
5 Ways Hospitals Are Using Social Media To Bring Back Non COVID-19 Related Patients
The following is a guest post by Allison Lee. While many hospitals have been swamped during the pandemic, it has only been with one type of patient. Apart from coronavirus cases, the amount of patients being treated in hospitals is actually way down. In fact, Daniel Horn, director of population health for general internal medicine at […]