7 Social Media Insights Around The Oscar Nominations
ListenFirst just launched our new YouTube channel, and in our inaugural video, we used our social media analytics to determine the audience response to the recent Academy Award nominations. Without further ado, here are the Top 7 social media insights you should know about the Oscar nominations.
Insight #1. Expect Interest To Be Way Down Around The Oscars This Year
There were 269,820 Tweets mentioning the Oscar Nominations on March 15, 2021 which was a -45% decrease from the 493,448 Tweets that mentioned the Oscars nominations on January 13, 2020. While it’s not shocking considering how many movie releases have been delayed in the past year, and how many theaters have been closed, there’s a significantly lower level of interest in the awards show in 2021.
Insight #2. With Theaters Closed, People Don’t Care About Nomination Snubs As Much
In a year when most movie theaters were closed, there was much less discussion over what films or performances were overlooked around the Oscar Nominations. There were 1,008 Tweets mentioning Oscar Snubs on March 15, 2021 compared to 3,904 Tweets mentioning Oscar Snubs on January 13, 2020, when the Oscar nominations were announced last year.
That’s not just about people watching less movies however. With so many serious Oscar contenders debuting on streamers like Netflix, Amazon Prime Video, and Hulu in past year, likely more people have already seen these films than would have if they had more traditional theatrical runs. That said, a performance is probably not going to hit the same way, if you watch the film over a couple of sittings while distracted by your phone, as opposed to at once with an auditorium of other people.
Insight #3: Minari Was The Biggest Winner On Social
Minari was the Oscar nominated film that had the biggest lift in social engagement because of the nominations. It had a social engagement score of 65,272, which was an increase of +1,066% comparing March 15 to March 14, 2021.
Insight #4: The Best Actor Race Drove The Most Responses On Twitter
Steven Yeun becomes the first Asian-American actor to be nominated for Best Actor at the #Oscars
Most of the top performing Tweets mentioning the Oscar Nominations on March 15, 2021 brought up the history being made in the Best Actor category. For instance, a Tweet talking about how Steven Yeun becomes the first Asian-American actor to be nominated for Best Actor at the Oscars got 11,268 responses while another Tweet congratulating Riz Ahmed on making history as the first Muslim to be nominated for a Best Actor Oscar got 10,396 responses.
Insight #5: The Women Got The Audience’s Attention Around the Best Director Race
It took 93 years, but FINALLY, this year is the FIRST TIME EVER more than one woman was nominated for Best Director in the same year.
On March 15, 2021 there were 5,118 Tweets mentioned that for the first time, two women were nominated for Best Director in the same year: Chloé Zhao and Emerald Fennell.
Insight #6. Mank Ruled The Day In Terms Of Wikipedia Performance
David Fincher’s Mank may have gotten the most Oscar nominations this year, but its great performance was expected and without the element of surprise it wasn’t as talked about on social media as you might expect. However, Mank did get 167,179 page views of their Wikipedia page on March 15, 2021 which was the highest total for any nominated film on the day.
Insight #7. Don’t Expect A Huge Immediate Lift In Social Media Followers From A Nomination
Minari got 2,614 new fans or followers on their social media accounts the day the Oscars nominations were announced, and that was the highest such total for any nominated film. If a movie isn’t already on someone’s radar, getting Oscar nominations alone is unlikely to be enough to lead to a follow.
Want more insight into how ListenFirst helps brands track the social media audience, film related or otherwise? Request a ListenFirst demo today!
Consumer Brands: Social Media Industry Benchmarks
How does your brand measure up against the industry benchmarks?
Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?
The ListenFirst Industry Benchmarks Report for Consumer Brands answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.
Using exclusive, anonymized and authorized data from the large network of consumer brands that partner with ListenFirst, this report is an invaluable cheat sheet, spelling out exactly how your brand performance on Facebook, Instagram, and Twitter measures up against the rest of the industry, both around organic and paid.
The Super Bowl and Social: A Guide To Campaign Success
How can my brand see the most social media success around our Big Game related campaign?
For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment with endless possibilities. Companies want to know exactly what social media strategies work on which social networks, to make sure they get the big increase in awareness around their messaging.
The Economics of Influencers: A Guide To Measuring Partnerships
How can you measure influencer success?
Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem.
This guide will help you understand the economics behind influencer partnerships.
5 Ways Hospitals Are Using Social Media To Bring Back Non COVID-19 Related Patients
The following is a guest post by Allison Lee.
While many hospitals have been swamped during the pandemic, it has only been with one type of patient. Apart from coronavirus cases, the amount of patients being treated in hospitals is actually way down. In fact, Daniel Horn, director of population health for general internal medicine at Massachusetts General Hospital, notes that the healthcare system is facing at least a 70% decrease in revenue.
Hospitals now have both the bandwidth and safety precautions in place to perform elective surgeries and treat non-COVID-19 related illnesses; meaning the challenge for healthcare marketers becomes finding the most effective ways to convey to prospective patients, it’s now safe to come back.
In this post, we’ll highlight the five ways hospitals are most successfully using social media to reassure their communities that it’s safe to return.
In the real estate industry, virtual tours have proven to be an effective tool in helping customers engage with realtors. The same could also be said about hospitals and healthcare institutions. People are still largely afraid of leaving their homes, so hospitals have been launching virtual tours through social media platforms to help alleviate patient anxiety. With a virtual tour, hospitals can showcase the step-by-step process a patient will experience if they decide to visit for a consultation or procedure. And to make virtual tours more enticing and in-depth, some hospitals and institutions have even shot their virtual tours in 360°.
For example Mayo Clinic launched a virtual tour on how their Rochester facilities are geared to handle in-person care during the pandemic. The video was posted on their Facebook page and received 1,400 reactions and 201 comments. Mayo Clinic’s virtual tour highlights the safety protocols that patients need to anticipate when they visit the Mayo Clinic facility. Another healthcare institution that has released a video virtual tour is Metro Health. Metro Health’s virtual tour on YouTube features how hospital staff routinely disinfects hospital equipment to quash any anxieties a patient might have prior to their visit. Metro Health also mentioned how patients can access their services through virtual appointments in case physical visits aren’t an option.
Other types of content that hospitals can produce to entice patients back are videos and infographics that detail safety practices. A steady stream of these general safety tips posted on a healthcare provider’s Facebook page will boost patient visits. For instance, St. Francis Hospital’s Facebook page featured a video by their cardiology chairman, Dr. Richard Shlofmitz, that details how the COVID-19 crisis has affected their institution and what they’ve done to keep patients safe during these precarious times.
With health and safety protocols, constant reminders are key for consistent practice. That’s why healthcare providers have been sharing tips on how to keep oneself safe during the pandemic. We can see this being done by the Montefiore Health System on their Facebook page. In one of their posts, they share why patients need to sanitize food items and how they can do it. Safety and hygiene are of the utmost importance during these times, and healthcare providers are more than welcome to post this kind of content on their social media pages.
COVID-19 safety tips need to be specific to prevent confusion. For example, Dr. Mariea Snell, assistant director of Maryville University’s doctor of nursing practice program, highlights the importance of paying attention to your nails and between your fingers, where dirt and pathogens can easily hide. “The friction created by washing is very important,” she says. “So be sure to rub your hands together briskly.” Small tidbits like this, which create clear and actionable steps for people outside of simply telling them to wash their hands, can make a big difference in helping them stay healthy. This also lets them see your hospital both as an institution that knows what they’re doing and as a brand they can trust.
Around weighing a potential visit, there’s nothing more reassuring during these anxious times than reading reviews left by other patients who have visited the same hospital. But more than that, healthcare providers can highlight reviews that detail good patient experience and post them directly on their feed to be seen by other prospective patients.
COVID-19 made it difficult for hospitals to accommodate patients who had other health issues. Moreover, a lot of medical procedures have been delayed or postponed. Now that things have settled and healthcare providers enforced stricter safety measures, patients who come in for procedures and consultations experience firsthand how things have changed. As seen in the post made by Tampa General Hospital which generated 277 responses on Facebook, patients can detail their hospital experiences and bear witness to the safety protocols imposed by a hospital. Testimonial posts such as this will resonate with other patients — encouraging them to get the care they need.
It’s crucial for hospitals to make sure that COVID-19 doesn’t spread in their institutions, so they should have the best disinfecting technology to kill any pathogens and viruses. From something as basic as hand-washing stations to as advanced as self-disinfecting surfaces, disinfecting technology has certainly advanced.
In an attempt to keep outpatient departments free from any pathogens or diseases, some hospitals have enlisted the help of germ-killing robots. St. Joseph’s Hospital has been using the Tru-D Smart UVC Ultraviolet Disinfection robot which maintains the sterility of their facilities and even extends the life of personal protective equipment, sharing that news in a Facebook post that received 486 responses. Since new disinfection technologies are a point of interest for the general public, healthcare providers can highlight these technologies on their social media pages. Indeed, a post by University Hospitals of Cleveland detailing their technological advances has proven to be a hit on Facebook, showing that patients are more enticed to visit when hospitals showcase their best technologies.
Don’t Avoid a Necessary Visit Just Because the Issue Isn’t COVID-19 Related
https://www.instagram.com/p/CAVWt-OjpbK/
Despite being the main reason why hospitals are filling up right now, COVID-19 is not the only health issue patients can contract or develop. A lot of health problems need urgent medical attention, and patients should never hesitate to visit hospitals to receive care. As seen on their Instagram post which generated 353 responses, Michigan Medicine emphasizes how waiting too long to attend to a health issue puts patients at a bigger risk compared to contracting COVID-19. Hospitals have been using their social media websites to provide patients with a constant reminder to put themselves first. And patients react positively to this initiative by showing support on their social media pages and actually coming into the hospital to get themselves treated.
Conclusion
While social media is always a critical communications tool for the healthcare industry, it’s that much more so given the current circumstances. With the right social analytics platform, hospital marketers will have the insights they need to get their pandemic related messaging in front of the the social media audience that needs to see it; a critical first step in getting elective patients to return.
