Quick Dip: 2016 Core
2016 Core Is Back: Why A Decade On, Social Media Is Loving 2016 Again The cream rises to the top, as they say. // 2016 Fashion Blog Back to 2016 From chokers and bottle flips to viral throwbacks and unfiltered content, the “2026 is the new 2016” wave reveals a collective longing for simpler internet […]
Fall in the House of Labubu
Labubu: What happens when the fandom cools, and the brand scrambles to keep the wheel turning? This article is a follow-up to our “The Rise of Labubu” deep dive from July 2025. You can read it here. In 2025, Labubu wasn’t just a toy. It was a flex. The bug-eyed gremlin from Pop Mart’s The […]
The Coach Comeback
From outlet brand burnout to TikTok virality and Gen Z obsession, Coach’s resurgence is a case study in how legacy brands can pivot through product design, creator culture, and platform-native strategy. Rolling Stone Coach: The Brand That Fell (Then Flew Again) When my husband and I first started dating, he gave me a Coach purse […]
Deep Dive: When Aesthetics Predict Politics
How Social Media Style Trends Have Foreshadowed Presidential Outcomes from 2016 to 2025 & What That Can Tell Us About the Future What if the road to the White House runs through Instagram closets and TikTok living rooms? Over the past decade, U.S. presidential elections have been preceded—and arguably predicted—by distinct shifts in fashion and […]
TL;DR: Aesthetics Predict Power
Do you want to dive deeper into this topic? Check out the full article here! How Social Media Trends Have Foreshadowed Every U.S. Presidential Win Since 2016 Over the past decade, presidential outcomes in the U.S. have been preceded—often eerily—by shifts in visual culture. Across TikTok, Pinterest, and Instagram, style trends in fashion and home […]
Sydney Sweeney’s Good Jeans
Sydney Sweeney’s Good Jeans or Good Genes? The Sydney Sweeney x American Eagle Ad That Blew Up the Internet What do you get when you mix a blue‑eyed bombshell, a pun about genetics, and a denim ad with the subtlety of a 2000s perfume commercial? Apparently: a social media firestorm, a retail stock surge, and […]