Starting in September 2021, ListenFirst users will have access to a new platform experience. Notable features now available in the new ListenFirst experience include the ability to:

• quickly find the data you need
• build configurable dashboards
• uncover key takeaways automatically
• create brand roll-ups on the fly
• dive into the analytics and share meaningful visuals quickly

We breakdown our most exciting enhancements below.

Configurable Dashboards

When you first log in to your ListenFirst account, you’ll get a quick glimpse at the performance metrics most important to you. Configurable Dashboards make this all possible. Our new dashboard feature allows customers to create specific combinations of ListenFirst data to match their team’s unique use cases and workflows. 

It’s easy to add an analysis tile to your favorite dashboard, or to multiple dashboards. It’s your choice. From there you have easy-to-understand, beautiful reports to share with other ListenFirst users.

You’re in Control with Instant Insights

Tired of burning precious hours attempting the work of a trained data analyst? Instant Insights, is a new analytics feature that quickly shows how brands perform across social media. It’s all in a single view! 

Leveraging years of intelligence gathered from working with the largest brands in the world, Instant Insights utilizes machine learning to deliver analysis like no other. Users can benchmark performance and uncover valuable takeaways in natural language. Even configure multiple brands and content filters on the fly. 

A Modern and User-Friendly Design

We worked hand-in-hand with ListenFirst customers to ensure the new interface would provide easy access to the data needed most. This resulted in a more streamlined workflow paired with modern design. Save time with more intuitive navigation, clean data visuals and more ways to share key metrics and insightful takeaways with others.

Experience the Enhancements for Yourself

Throughout the month of September, users will be given the opportunity to switch between the new and legacy UI. So, the next time you log into your ListenFirst account, look for the toggle button at the top right.

Don’t be shy. Dive into the upgraded experience for more flexibility, faster insights and access to powerful dashboards. New feature walk-thrus will be available as you explore the platform, but for a deeper understanding of the new workflows, check out the knowledge base dedicated to the Platform Redesign found in the Help Center. 

ListenFirst just launched our new YouTube channel, and in our inaugural video, we used our social media analytics to determine the audience response to the recent Academy Award nominations. Without further ado, here are the Top 7 social media insights you should know about the Oscar nominations.

Insight #1. Expect Interest To Be Way Down Around The Oscars This Year

There were 269,820 Tweets mentioning the Oscar Nominations on March 15, 2021 which was a -45% decrease from the 493,448 Tweets that mentioned the Oscars nominations on January 13, 2020. While it’s not shocking considering how many movie releases have been delayed in the past year, and how many theaters have been closed, there’s a significantly lower level of interest in the awards show in 2021.

Insight #2. With Theaters Closed, People Don’t Care About Nomination Snubs As Much

In a year when most movie theaters were closed, there was much less discussion over what films or performances were overlooked around the Oscar Nominations. There were 1,008 Tweets mentioning Oscar Snubs on March 15, 2021 compared to 3,904 Tweets mentioning Oscar Snubs on January 13, 2020, when the Oscar nominations were announced last year.

That’s not just about people watching less movies however. With so many serious Oscar contenders debuting on streamers like Netflix, Amazon Prime Video, and Hulu in past year, likely more people have already seen these films than would have if they had more traditional theatrical runs. That said, a performance is probably not going to hit the same way, if you watch the film over a couple of sittings while distracted by your phone, as opposed to at once with an auditorium of other people.

Insight #3: Minari Was The Biggest Winner On Social

Minari was the Oscar nominated film that had the biggest lift in social engagement because of the nominations. It had a social engagement score of 65,272, which was an increase of +1,066% comparing March 15 to March 14, 2021. 

Insight #4: The Best Actor Race Drove The Most Responses On Twitter

https://twitter.com/DiscussingFilm/status/1371442727943032832

Most of the top performing Tweets mentioning the Oscar Nominations on March 15, 2021 brought up the history being made in the Best Actor category.  For instance, a Tweet talking about how Steven Yeun becomes the first Asian-American actor to be nominated for Best Actor at the Oscars got 11,268 responses while another Tweet congratulating Riz Ahmed on making history as the first Muslim to be nominated for a Best Actor Oscar got 10,396 responses.

Insight #5: The Women Got The Audience’s Attention Around the Best Director Race

It took 93 years, but FINALLY, this year is the FIRST TIME EVER more than one woman was nominated for Best Director in the same year.

Congrats Chloé Zhao and Emerald Fennell! #Oscars #OscarNoms pic.twitter.com/V8NlkOZh7S

— Women and Hollywood (@WomenaHollywood) March 15, 2021

On March 15, 2021 there were 5,118 Tweets mentioned  that for the first time, two women were nominated for Best Director in the same year: Chloé Zhao and Emerald Fennell. 

Insight #6. Mank Ruled The Day In Terms Of Wikipedia Performance

David Fincher’s Mank may have gotten the most Oscar nominations this year, but its great performance was expected and without the element of surprise it wasn’t as talked about on social media as you might expect. However, Mank did get 167,179 page views of their Wikipedia page on March 15, 2021 which was the highest total for any nominated film on the day.

Insight #7. Don’t Expect A Huge Immediate Lift In Social Media Followers From A Nomination

Minari got 2,614 new fans or followers on their social media accounts the day the Oscars nominations were announced, and that was the highest such total for any nominated film. If a movie isn’t already on someone’s radar, getting Oscar nominations alone is unlikely to be enough to lead to a follow.

Want more insight into how ListenFirst helps brands track the social media audience, film related or otherwise? Request a ListenFirst demo today!

How does your brand compare to the industry’s social media benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Media & Entertainment answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of Media and Entertainment Brands that partner with ListenFirst, the Industry Benchmarks Report is an invaluable cheat sheet

How can my brand see the most social media success around our Big Game related campaign?

For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment with endless possibilities. Companies want to know exactly what social media strategies work on which social networks, to make sure they get the big increase in awareness around their messaging.

How can you measure influencer success?

Studies have repeatedly shown that advertisers can expect a much higher return on investment from their influencer marketing efforts than from any other form of advertising. However, measuring success is a problem.

This guide will help you understand the economics behind influencer partnerships.