6 Insights You Need To Know About Streaming Brands On Social Media
TikTok has become the social network generating the most engagement for streaming brands in 2021. Streaming services may hold viewership numbers as a closely guarded secret, but when it comes to understanding performance on social media, ListenFirst has an objective view of which streaming brands are succeeding and why. From our internal study of Apple […]
Krypto & The Dog Adoption Trend
Guest post by Molly Street, Account Manager at ListenFirst Krypto stole hearts in Superman (2025) — and triggered a national spike in dog adoptions. But history warns us: not every on-screen pup leads to a happy ending. When Superman (2025) hit theaters this July, audiences expected action, nostalgia, and cape-worthy heroics. What they didn’t expect was […]
The Rise of Labubu
Guest post by Xiaoman Chen, Senior Social Strategist at ListenFirst How Pop Mart’s collectible character captured the internet’s heart through UGC, scarcity, and style-savvy storytelling What happens when you mix fashion’s love for quirk, social media’s obsession with surprise, and a collector’s hunger for scarcity? You get Labubu — a small, wide-eyed creature, quickly becoming […]
Sinners: How the Film Became a Social Media Case Study
Guest post by Colleen Scott, Senior Social Media Strategist at ListenFirst High engagement, polarizing reactions, and a platform-shaping rollout define the cultural moment around Sinners. A breakout film doesn’t just live in theaters anymore; it lives in feeds. In the months following its release, Sinners emerges not only as a cinematic event but as a […]
Deep Dive: Credit Card Marketing
Cracking the Code: What Credit Card Marketing Can Teach Social Media Pros About Gen Z Acquisition Guest post by Rucha Pandit, ListenFirst’s VP, Tech Enabled Services Credit card brands are quietly outperforming in Gen Z acquisition. Here’s what social strategists can learn from their playbook. Social pros excel at engagement, but real growth lies in […]
Diving In: Post-Cringe & Gen-Z
Gen-Z’s Post-Cringe Revolution: From Digital Caution to Cultural Reclamation Born online, Gen-Z grew up wary of public embarrassment, but as they age into adulthood, they’re reclaiming cringe as authenticity, connection, and nostalgic joy. For Gen-Z, the first true digital natives, the internet has always been a stage. Every moment, from middle school fashion choices to […]
Diving In: Music Marketing
How Artist Partnerships and TikTok Are Reshaping Music Marketing Inside 2024’s biggest performance levers across social platforms In 2024, the competition between Spotify, Apple Music, and YouTube Music revealed more than just follower counts and engagement rates. It offered a window into what actually moves audiences in today’s fragmented digital ecosystem. Two forces stood out: […]