How Social Distancing Impacted The Democratic and Republican Conventions On Social Media

One of the biggest criticisms leveled against political conventions is how predictable they’ve become but that couldn’t be the case this year. Not willing to risk an in-person convention becoming a super-spreader event, both the Democrats and Republicans turned their quadrennial gatherings into a virtual convention.  So how did the social media audience respond to […]

The Social Media Conversation Around Going Back To School 

The term back to school implies something that’s happened before and as we all know there’s nothing about this upcoming school year that’s going to resemble the classroom experience of the past. Whether students will be resuming with remote learning or suiting up in PPE to take classes in person, there are some unprecedented challenges […]

What Type Of Social Media Posts Are Working For Presidential Candidates 

While the pandemic might have overshadowed what would have otherwise been wall-to-wall coverage of the presidential race, there’s still going to be an election in a few months, which means it’s time for ListenFirst to break out its analytics and share insights about what type of social media posts are most effective for each presidential […]

6 Social Media Insights On Audiences Unfollowing Brands During The Pandemic 

6 Social Media Insights On Audiences Unfollowing Brands During The Pandemic 

If Billy Joel wanted to write another We Didn’t Start The Fire type song he’d probably have enough headlines from the last five months alone. 2020 has been pretty dramatic and from the pandemic to record unemployment to the George Floyd protests; there’s plenty going on in people’s lives which is causing them to reevaluate […]