What Prime Day Can Teach Us About Holiday Shopping This Year
When Amazon moved Prime Day to October, it instantly became the biggest Pre-Black Friday indicator of what consumers would buy during the holidays. Using ListenFirst’s social media analytics platform, here are the top 5 takeaways based on the social media response to Prime Day and what it can tell marketers about the shift in audience […]
6 Winning Social Strategies You Can Steal From Netflix
Between 1995 -1998, back when the audience still primarily watched TV live, the most effective way to get the audience to sample a new show was to air it Thursday night on NBC, sandwiched between new episodes of Friends and Seinfeld. Meanwhile in a world of streaming and time shifted viewership, the 2020 equivalent of […]
Guide: Everything You Need to Know About Social Video
Which social video platforms should you be investing in? Since people started social distancing, certain social media platforms are being used more for watching video while others are being relied upon less. If video is part of your content mix, then this definitive guide to social video will give you the tools you need.
What The Movie Industry Can Learn From TV About Social During The Coronavirus
Since the pandemic started, it’s been a period of unprecedented challenges for the film industry, with theaters either shut down or opening at a reduced capacity. While the television industry has faced the exact same setbacks in terms of filming new content, because of the at home distribution model, television has been releasing more content […]
What Short Form Video Platform Should Your Brand Be Using?
Without delving too deeply into the still unclear fate of TikTok, whether the platform is going to be banned in the United States or spun off into a seperate company; the short form video platform faces competition. In August 2020, Instagram launched its own mobile phone short video solution Reels, while YouTube is currently beta […]
The Emmys 2020: 5 Social Media Takeaways
If the allure for many people of award shows is seeing famous people getting dressed up and interacting with each other in the same room, how interested is the social media audience when all those celebrities are also watching the show from home? Based on the insights from our social media analytics platform, here are […]