4 Facts You Need To Know About The Reddit Stock Market Surge

The following is a guest post by Miranda McWeeney, the SVP of Client Success at ListenFirst. Back at the beginning of the week, when very few of us knew that “stonks” was internet slang for stocks, there was generally very little recognition of Reddit being a key market indicator around individual stocks. What a difference […]
The Super Bowl and Social: A Guide To Campaign Success

How can my brand see the most social media success around our Big Game related campaign? For marketers the many ways to share content on social media is exciting, but for many brands the Super Bowl is the centerpiece of their marketing efforts for the year, and it’s not the time you want to experiment […]
What Social Networks Were The Most Talked About In 2020

Whether it was a complete game changer or accelerating trends that were already in motion; the pandemic dramatically impacted what social media platforms we were using and discussing during the past year. To help quantify which social media platforms fell in and out of favor during 2020; we used our social listening abilities on Twitter […]
5 Social Media Insights Around Virtual Fashion Weeks

While events like New York Fashion Week, London Fashion Week, and Paris Fashion Week have soldiered on this Fall, it’s been in a radically different form. Social distancing requirements have turned runway shows from gatherings that influencers travel halfway around the world for; to largely audienceless shows, which can only be viewed on social media. […]
5 Social Insights About Music During The Holiday Season

To answer what music streaming brands need to know about music on social media during this holiday season, ListenFirst looked at the social media posts of 8 music streaming services: Spotify, YouTube Music, iHeartRadio, Amazon Music, Apple Music, Tidal, Soundcloud, and Pandora Music. Here are the top five takeaways the industry needs to know about […]
6 Ways To Market Sustainability On Social Media

There’s no question that between the pandemic and elections, the issue of Sustainability has taken a little bit of a backseat in 2020 on social media. For example, between January – November 2020 there were 3,725,592 Tweets mentioning Sustainability which was a decrease of -2% from the number of Tweets mentioning Sustainability between January – […]