4 Insights You Need To Know About Video Length On Social Media

4 Insights You Need To Know About Video Length On Social Media

In theory, the answer to how long your brand’s video content should be on social media should always be the shorter, the better. For example, a 2015 Microsoft study found the average adult attention span is only 8 seconds, while TikTok has exploded in popularity, with 1 billion active global users, in large part because […]

6 Insights You Need To Know About Streaming Brands On Social Media

6 Insights You Need To Know About Streaming Brands On Social Media

TikTok has become the social network generating the most engagement for streaming brands in 2021. Streaming services may hold viewership numbers as a closely guarded secret, but when it comes to understanding performance on social media, ListenFirst has an objective view of which streaming brands are succeeding and why. From our internal study of Apple […]