Click here to watch the full webinar.
Social media analytics is shifting fast, and ListenFirst is meeting the moment by focusing on what clients actually need: smarter reporting, faster insights, and strategic partnership. In the July 30th webinar, the ListenFirst leadership team unveiled major product updates, expanded services, and a renewed commitment to listening to customer feedback and acting on it.
Here are the biggest takeaways:
From One-Stop Shop to Strategic Partner
The market has moved beyond the desire for a one-size-fits-all tool. Enterprise brands are now willing to invest in multiple best-in-class platforms, but this shift has created a major services gap. Teams are juggling too many tools, workflows are fragmented, and social data is difficult to unify.
ListenFirst is stepping in to solve that. By pairing its proprietary owned data platform with expert analysts and integrations across partner tools, the company now acts as a true strategic extension of social teams.
A Smarter Social Platform Built for Scale
The ListenFirst platform has always been known for deep owned analytics and massive competitive datasets. Now it’s getting even better. The goal is to become the “Google of brand social,” tracking every brand’s posts across platforms daily, and making that content searchable, browsable, and benchmarkable on demand.
The platform now delivers:
- Benchmarking at scale across category, competitors, and the full Russell 3000
- Click-based engagement data, not just likes or comments
- Trend detection across tone, format, and timing
- Insights that scale from social managers to the C-suite
If you need to know which brands are gaining traction, which content types are working, and what your audience is actually responding to, ListenFirst makes that fast and clear.
Introducing Social Compass
The new Social Compass product gives brands a directional view of what’s trending, what’s losing steam, and what’s about to break through. It replaces rigid category indexes with a flexible, real-time benchmarking engine.
Social Compass shows how your brand stacks up, where engagement is happening, and where you might want to play next. Whether you’re planning a campaign, making a case to leadership, or optimizing creative, this is the map you need.
More Than Data: Real Strategy, Real Support
ListenFirst isn’t just a software company. It is investing heavily in services that solve real problems for social teams. That includes:
- Social Research
Strategic deep dives into platform trends, competitor wins, and content strategies - Social Consulting
Hands-on guidance from industry specialists who understand your category, your audience, and your internal workflows - Custom Social Development
Bespoke dashboards, automation, and tool integration that streamline how teams work
Examples include helping brands refine collab strategies on Instagram, optimize content for back-to-school campaigns, or create executive dashboards that surface key insights without manual work.
Expanded Services: What’s New and What’s Coming
ListenFirst’s services are now broader, more flexible, and more strategically integrated than ever. Here’s what’s live today and what’s rolling out soon:
Already Available
- Earned Social Listening (via partner tools)
- News Digests (launched this summer)
- Custom Executive Dashboards (in beta)
- Platform & Program Governance
- Enterprise Social Program Management
Coming Soon
- Influencer Analytics
- Audience Insights
- Advanced Analytics Services
- Digital Strategy Services
These offerings give social teams end-to-end support, from reporting and research to platform integration and executive strategy. And because ListenFirst is tool-agnostic, everything can be built around your existing tech stack.
A Global Team That Speaks Your Language
The new “Follow the Sun” model connects regional experts across the US, LATAM, India, APAC, and Europe. That means:
- Faster turnaround
- Culturally relevant insights
- Analysts who know your category inside and out
This model gives ListenFirst the flexibility and expertise to operate with the speed of a startup and the scale of a global partner.
You Now Shape the Product
Under the leadership of CTO Tushar Patel, the product roadmap is no longer top-down. Instead of queuing feature requests behind rigid development sprints, the team is actively reprioritizing based on client needs.
Weekly syncs between account managers and product ensure that customer requests are heard, logged, and acted on. If you’ve ever felt like your feedback disappeared into a black hole, that is changing now.
ListenFirst is building a product that’s not just powerful, but responsive.
What This Means for You
- Fewer tools to juggle, more insights in one place
- Consistency in reporting across regions and teams
- Strategy-level support that actually understands your industry
- Access to emerging trends before they break
- A say in how the product evolves
Ready to Go Deeper?
You can:
- Join a beta program or strategy pilot
- Request a proof-of-concept
- Book a strategy session in your city
ListenFirst is not just offering analytics anymore. It is offering a new standard for how social insights power creative, content, and strategy. And it’s built around what you actually need.
