How disruptive can an upstart golf league be on social media?
LIV Golf both has some major advantages and disadvantages, as it tries to put itself on the map as a major new sports league. On one hand, LIV Golf has deep pockets, backed by Public Investment Fund, the sovereign wealth fund of Saudi Arabia. They’ve signed such top golfers as Phil Mickelson, Dustin Johnson, Sergio García, Louis Oosthuizen, and Charl Schwartzel.
On the other hand, they’ve been unable to secure a broadcast TV partner in the United States, with so many potential destinations already in long term partnerships broadcasting PGA events.
With LIV Golf having just completed its first big event, ListenFirst took a look at how much share of voice it was able to take from the PGA Tour on social media.
