Watch this webinar to learn how to measure Share of Voice (SOV), a cornerstone metric that helps you understand your brand’s health and awareness in the market as it relates to your competition.
SOV gives you the overall positioning of your brand at a high level and, when done well, it also provides the details at an individual campaign, product, or release level – across all social channels. This insight is invaluable when determining performance and strategy going forward.
Chase Varga is the Director of Marketing at ListenFirst, the editor of LF Pool Party, and the writer behind the popular ListenFirst deep dives. A 10+ year veteran in the social space, she analyzes how cultural shifts, fandom economies, and social platforms are redefining the business of media.
At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.
368 9th Ave 6th Floor
New York, NY 10001
(646) 349-6810
LF Pool Party is your VIP invite to the sharpest insights in social media. No slides, no suits—just deep dives into what’s trending, what’s working, and what’s next in marketing.
