4 Most Under-Used Metrics for Benchmarking Campaigns on Social Media

4 Most Under-Used Metrics for Benchmarking Campaigns on Social Media

Our panelist will share their recent experiences as they led social media marketing strategies at two leading media brands. We’ll dive into their thoughts on how to apply the latest social media trends as 2022 strategic planning gets underway.

When it comes to social media benchmarking, one size doesn’t fit all. There are endless metrics you can use to evaluate how your campaigns perform compared to competitors, top performers, this time last year, and the list goes on.  

With a thoughtful approach, benchmarking can be a powerful measuring tool. Join ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, to explore benchmarking best practices. You’ll learn how to benchmark in a way that supports your unique goals. 

In this 1-hour session we’ll cover:

  • Why contextualizing your data with benchmarks is critical
  • Factors to consider when choosing what to benchmark
  • Tips on how to benchmark efficiently and in a meaningful way in ListenFirst
  • Four valuable benchmarking metrics that often get overlooked

About ListenFirst


At ListenFirst, we’re the social intelligence partner built for brands that want to lead the feed, not just show up in it. Our platform combines owned and creative analytics, competitive benchmarking, and curated social media reporting to help you grow share of voice, track brand health, and gain a true market advantage. Whether you need social media consulting, deeper social media analytics reporting, or insights that actually drive action, we’ve got the tools—and the team—to help you outperform your category.

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© 2025 ListenFirst Media • All rights reserved