4 Most Under-Used Metrics for Benchmarking Campaigns on Social Media

Published January 20, 2022 by Josh Hines
1 Hour
4 Most Under-Used Metrics for Benchmarking Campaigns on Social Media
In this 1-hour session we’ll cover:
  • Why contextualizing your data with benchmarks is critical
  • Factors to consider when choosing what to benchmark
  • Tips on how to benchmark efficiently and in a meaningful way in ListenFirst
  • Four valuable benchmarking metrics that often get overlooked

When it comes to social media benchmarking, one size doesn’t fit all. There are endless metrics you can use to evaluate how your campaigns perform compared to competitors, top performers, this time last year, and the list goes on.  

With a thoughtful approach, benchmarking can be a powerful measuring tool. Join ListenFirst experts Meghan Cahill, SVP of Client Experience, and Devin Carroll, Director of Revenue Strategy, to explore benchmarking best practices. You’ll learn how to benchmark in a way that supports your unique goals. 

In this 1-hour session we’ll cover:

  • Why contextualizing your data with benchmarks is critical
  • Factors to consider when choosing what to benchmark
  • Tips on how to benchmark efficiently and in a meaningful way in ListenFirst
  • Four valuable benchmarking metrics that often get overlooked