If you go back to the video of when LeBron James was first interviewed after being picked first in the 2003 NBA Draft, you can still see Sprite signage prominently displayed.
The NBA is the most star driven league in American sports, and when a player really hits, branding around the NBA Draft can have staying power, making it a uniquely valuable event for brands.
During the NBA Draft, an entirely new group of potential stars were thrust into the limelight, and teams, sponsors, advertisers and brands newsjacking the event need quantifiable data about what was trending on social media.
That’s where ListenFirst comes in. We created a 2022 NBA Draft Social report, the day after the event, showing which players, teams, and brands received the most social media conversation around the draft.
Download the absolutely free report now!
