Pepsi, Olay, Google, Avocados Win Social Media Ad Bowl
- by Joe Mandese @mp_joemandese, February 3, 2020
The social mentions rankings of the top Super Bowl ads appear to be as mixed as other forms of engagement measurement, according to a Research Intelligencer analysis of two social media impact trackers: ListenFirst and Talkwalker.
While their methodologies are somewhat different, both social analytics companies were essentially tracking the …
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