If it seems like people were talking about television more than usual in your social media feeds during the last week that was true to an extent that hasn’t been true in a very long time. At the moment, 42 states or about 90% of the United States population are under stay-at-home orders which has once again increased the amount of Americans who are looking to fill their extra free time with more television.
TV networks and programs earned 146M content responses on social this week, more than any other week in the past two years. Instagram drove 62% of all social engagements this week, followed by Facebook (17%), YouTube (14%) and Twitter (7%).
TV Programs, Weekly Content Responses, 1/1/2018-4/5/2020
As we look at the third week of stay at home orders for most Americans, we’re seeing that consumers are beginning to research new shows to check-out for the first time. TV Programs were searched for 29.5M times last week, +5% more than any other week of the past two years.
TV Programs, Weekly Search (Wikipedia Page Views), 1/1/2018-4/5/2020
It’s no surprise to see Netflix’s outrageous new documentary, Tiger King, topping the list with 1.9M searches in the last seven days. Overall we’re seeing fans flock to dramas with newly released seasons like Ozark, Money Heist, and Westworld alongside high school oriented dramas like Riverdale & All American, which may be providing consumers with a feeling of nostalgia and fun escapism. Lastly, we are seeing consumers seek out fun, comforting comedies like Schitt’s Creek and Brooklyn Nine-Nine.
TV’s Most Searched Programs: 3/30/2020-4/5/2020
|Rank||Program||Programmer||Wikipedia Page Views||Change from Last Week|
|4||ALL AMERICAN||The CW||264,269||-12.93%|
|6||CRASH LANDING ON YOU||Netflix||250,209||-11.47%|
|9||THE GOOD DOCTOR||ABC||199,330||+48.57%|
|11||LITTLE FIRES EVERYWHERE||Hulu||179,494||-1.27%|
|12||STAR TREK: PICARD||CBS All Access||168,241||-47.31%|
|15||BETTER CALL SAUL||AMC||155,982||+2.36%|
|17||THE WALKING DEAD||AMC||155,391||-13.08%|