When it comes to Instagram, there’s a lot going on that brands need to pay attention to. Instagram now has over 1 billion active monthly users, with average user spending 27 minutes a day on the platform.
Clearly there’s a lot of user activity happening on Instagram with much of it relevant to brands, but with the volume of engagement is an increased risk of missing out on conversations that matter to your team. That’s why ListenFirst is proud to add Instagram Conversation to our offering.
The native Instagram Insights offering does not provide conversation data, giving marketers low visibility into hashtag performance, and keeping them from gauging their share of voice in the market.
ListenFirst’s Instagram Conversation tell you what people are saying around a hashtag so brands can analyze context and sentiment. These posts are collected and updated on a daily basis.
Instagram Conversation give marketers greater insights into the organic discussions around the topics they care most about. If the hashtag is brand-specific, those examples can speak to the effectiveness of a product launch or the stickiness of a campaign slogan. If it’s a hashtag that’s used by a whole industry, the large sample size can be used to model share of voice.
As Instagram continues to grow at an impressive rate, marketers’ understanding of engagement on the platform needs to increase as well. ListenFirst’s Instagram Conversation analysis adds a more robust framework for tracking conversations using hashtags on Instagram.Want more examples of how ListenFirst can provide next level insights around Instagram and other social media platforms? We’d love to show you – request a demo here.