On an average day, the world talks about movies nearly 1M times per day (919,863). Throughout the month of March, the volume has slowed by 20% and plateaued around 730,000 mentions per day.
Tuesday (3/17) marked a notable turn around, with buzz picking up due to major studios announcing that films will hit the home entertainment window early. At this time, the world has a one-track mind focused on what they can watch from the couch.
Unsurprisingly, the most searched for and talked about movies of the week are the ones that you can look forward to watching at home in the near future. The combination of an eventized at-home experience, with the shock and surprise of the early opportunity, allowed these films to breakthrough as must-watch events. The highlighted films have announced early at-home viewing:
To stay relevant and successfully drive both awareness and viewing in this atypical time, we recommend you consider:
- At-home viewing as early as possible for upcoming theatrical releases.
- Doubling down on promotion of all films that are already available for at home viewing (new releases and catalog). Based on Twitter mentions of #bored or “bored”, Conversation has already tripled in the last 2 days (3/16 and 3/17). The world is more bored than ever before, and they’re desperate for a way to pass the time.
- Interactive social content for future theatrical releases that will help consumers pass the time. The opportunity during this time is to drive awareness of the film, rather than actual intent to see.
- Have fans vote for their favorite trailer, character, etc.
- Encourage fans to re-watch earlier films in the franchise.
- Create quizzes, word searches, spot the difference photos.
- Call for fan art, potentially with a context/giveaway tie-in.