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For brands it’s not enough to only look at past social media trends, the real value is in forecasting what social media trends can be leveraged in the future. Here are three key tips to future-proof your social media analytics.

This report highlights social trends for the TV industry, and explores the opportunities that exist for brands as they navigate 2019.

While the importance of vanity metrics, such as Instagram likes, may have been overemphasized, developments across the social ecosystem the last couple of years have made it abundantly clear: engagement rather vanity metrics should be the focus.