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Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy.

This report highlights social trends for the TV industry, and explores the opportunities that exist for brands as they navigate 2019.

While the importance of vanity metrics, such as Instagram likes, may have been overemphasized, developments across the social ecosystem the last couple of years have made it abundantly clear: engagement rather vanity metrics should be the focus.