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For brands it’s not enough to only look at past social media trends, the real value is in forecasting what social media trends can be leveraged in the future. Here are three key tips to future-proof your social media analytics.

Michael Kors marketing team turned to ListenFirst for data-driven insights to help them create a winning social campaign strategy. As a result, the brand saw a massive increases in engagement across Facebook (+322%), Instagram (+426%), Twitter (+205%), and YouTube (+11,266%)​

While the importance of vanity metrics, such as Instagram likes, may have been overemphasized, developments across the social ecosystem the last couple of years have made it abundantly clear: engagement rather vanity metrics should be the focus.