How does your brand compare to the industry’s social media benchmarks?

Is there more CPC value on Twitter? Are competitors having more success with video content on Facebook or Instagram? Is the loss of organic reach on Facebook more or less than what the rest of the industry is experiencing? How often is the audience Saving posts on Instagram?

The ListenFirst Industry Benchmarks Report for Media & Entertainment answers all these questions and more, arming your team with the competitive insights necessary to make sure your social media content is being seen by the widest, most relevant audience.

Using exclusive, anonymized and authorized data from the large network of Media and Entertainment Brands that partner with ListenFirst, the Industry Benchmarks Report is an invaluable cheat sheet.

How can you leverage your existing I.P. during the pandemic? 

As important as existing I.P. has always been to the growth of television streaming services, that’s never been more true than during the pandemic.

With huge limitations on the ability to film new content, there has been significantly fewer new television projects to promote than expected, a problem which, regardless of how quickly a COVID-19 vaccine is created, will likely spill over into In such an environment, TV has had to put more of an emphasis on using social media to promote library content, because you can’t generate new subscribers promoting television that hasn’t been filmed yet.

In the third and final installment of ListenFirst’s TV Industry Special Report series, you will find best practices for keeping the social media conversation around existing I.P. fresh and top-of-mind for the audience.

What content and formats resonated most with Late Night Talk Show audiences on social? 

For Late Night Talk Shows, the pandemic has presented a unique set of challenges but also opportunities. While essentially all sitcoms and dramas had no choice to shut down production, Talk Shows figured out how to adjust to the new normal almost immediately.

While the technical requirements around Late Night hosts self taping was ironed out quickly, that doesn’t answer to what extent the social media audience was embracing the scaled down production value and to what extent the type of content being shared needed to change.

In Part II of the TV Industry Special Report series, ListenFirst will outline all the best practices for Late Night Talk Shows succeeding on social media during the age of the coronavirus.

What’s trending for Social TV in the first half of 2020?