Whether you work as a marketing executive, in research, in digital/social, or in ad sales, there’s no question that understanding the competition is an essential part of your job. Brands don’t exist in a vacuum and content benchmarking is required to properly evaluate performance. However, delivering those social media insights is easier said than done. […]
social
How Sentiment Analysis Is Evolving With AI Advancements
Correctly analyzing sentiment around brands is easier said than done and has become a big business—Market Research Future projected that the global sentiment analytics market is expected to reach a validation of $6 billion dollars between 2017-2023. Innovations surrounding artificial intelligence (AI) have been greatly impacting the evolution of Natural Language Processing (NLP) and sentiment […]
Top Five Ways to Measure Instagram Stories
There’s no question that Instagram Stories is a powerful communication tool. For example, in January 2019, Instagram announced that the daily user count for Instagram Stories hit 500 million. However, from a brand and advertiser perceptive, there’s often less clarity about how best to leverage the feature. Brands can often get frustrated trying to determine […]
Why Brands Should Move Away From Vanity Metrics And What’s Next
Is your brand primarily focused on vanity metrics to determine how effective you are on social media? The answer most likely is “not very.” While the importance of vanity metrics, like fan counts, may have been overemphasized in the early years of social media, developments across the social ecosystem the last couple of years have […]
Improving Social Media ROI: Streamlining And Saving Time
For marketers, there’s no question that trying to assess social media ROI can often feel like an overwhelming task. For sure there’s value in the medium, for instance a study Forbes published in 2018 found that of over 600 senior marketers, 39% saw at least medium ROI from their organic social posts with 20% of […]
Track Instagram Hashtags With ListenFirst
When it comes to Instagram Hashtags, there’s a lot going on that brands need to pay attention to. Instagram now has over 1 billion active monthly users, with average user spending 27 minutes a day on the platform. Clearly there’s a lot of user activity happening on Instagram with much of it relevant to brands, […]
