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Get Competitive Intel With Content Benchmarking

September 24, 2019 by Jonathan Cohen

Whether you work as a marketing executive, in research, in digital/social, or in ad sales, there’s no question that understanding the competition is an essential part of your job. Brands don’t exist in a vacuum and content benchmarking is required to properly evaluate performance. However, delivering those social media insights is easier said than done. […]

Filed Under: Blog Tagged With: benchmarks, content benchmarking, insights, ListenFirst, social, social media

Sentiment Analysis | How Sentiment Analysis Is Evolving With AI Advancements

August 28, 2019 by Jonathan Cohen

Sentiment Analysis

Correctly analyzing sentiment around brands is easier said than done and has become a big business—Market Research Future projected that the global sentiment analytics market is expected to reach a validation of $6 billion dollars between 2017-2023. Innovations surrounding artificial intelligence (AI) have been greatly impacting the evolution of Natural Language Processing (NLP) and sentiment […]

Filed Under: Blog Tagged With: AI, ListenFirst, machine learning, sentiment, social, social media

Top Five Ways to Measure Instagram Stories

August 21, 2019 by Jonathan Cohen

instagram stories

There’s no question that Instagram Stories is a powerful communication tool. For example, in January 2019, Instagram announced that the daily user count for Instagram Stories hit 500 million. However, from a brand and advertiser perceptive, there’s often less clarity about how best to leverage the feature. Brands can often get frustrated trying to determine […]

Filed Under: Blog, Featured Tagged With: instagram, instagramstories, ListenFirst, social, social media

Why Brands Should Move Away From Vanity Metrics And What’s Next

August 13, 2019 by Tracy David

Is your brand primarily focused on vanity metrics to determine how effective you are on social media? The answer most likely is “not very.” While the importance of vanity metrics, like fan counts, may have been overemphasized in the early years of social media, developments across the social ecosystem the last couple of years have […]

Filed Under: Blog Tagged With: ListenFirst, roi, social, social media

Improving Social Media ROI: Streamlining And Saving Time

July 30, 2019 by ListenFirst-Media

social media roi

For marketers, there’s no question that trying to assess social media ROI can often feel like an overwhelming task. For sure there’s value in the medium, for instance a study Forbes published in 2018 found that of over 600 senior marketers, 39% saw at least medium ROI from their organic social posts with 20% of […]

Filed Under: Blog Tagged With: ListenFirst, roi, social, social media

Track Instagram Hashtags With ListenFirst

July 29, 2019 by ListenFirst-Media

instagram hashtags

When it comes to Instagram Hashtags, there’s a lot going on that brands need to pay attention to. Instagram now has over 1 billion active monthly users, with average user spending 27 minutes a day on the platform.  Clearly there’s a lot of user activity happening on Instagram with much of it relevant to brands,  […]

Filed Under: Blog Tagged With: hashtags, instagram, ListenFirst, social, social media

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