For social media managers, analysts, marketing and sales professionals, it’s impossible to do your job without audience insights. Yet, when it comes to social media, there are often gaps in transparency. Sure, information like views and time-spent-on-page is readily available. However, that tells you how your content is being interacted with, but nothing about the […]
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Get the Deepest Insights, Clearer And Faster
There’s no question that adding visuals makes content more understandable. For instance, in 1982,W. Howard Levie and Richard Lentz conducted a review of 155 studies surrounding the effects of text illustrations, and found that they increased understanding in 98% of experiments. Along those lines, it would stand to reason that users get even more out […]
Improve Campaign Performance With ListenFirst Paid Analysis
Figuring out the most effective way for a brand to reach their social media audiences with ad campaigns can often feel like trying to put together a jigsaw puzzle with a missing piece. According to a 2018 Pew Research Center survey, the average American is on at least three social networks. Then, consider that those […]
Which Brands Are Winning Around Pride Month
With a seemingly endless amount of brands weighing in on social media about Pride Month, there were a wide variety of different social media engagement strategies attempted this year, but which ones are actually connecting with audiences? Taking advantage of ListenFirst’s differentiated social listening solution, we crunched some numbers and came away with quantifiable answers. […]
Track Instagram Hashtags With ListenFirst
When it comes to Instagram, there’s a lot going on that brands need to pay attention to. Instagram now has over 1 billion active monthly users, with average user spending 27 minutes a day on the platform. Clearly there’s a lot of user activity happening on Instagram with much of it relevant to brands, but […]
How To Make Your Facebook Content Algorithm Proof
For media and entertainment marketers, there’s very few announcements as anxiety inducing as the phrase “algorithm change”. Social media is a great fan communication tool but it’s also a faucet that can be turned off whenever a few gatekeeping platforms decide, for reasons beyond your control. However, what if marketers were armed with so much […]
