How have social media strategies have changed, and what’s working, for Food & Beverage Conglomerates?
|Between the Coronavirus pandemic, social justice protests, lack of entertainment, political landscape, and the list goes on, 2020 has been a year unlike any other. This time of uncertainty has changed the way that people want to communicate, and be communicated to by brands, both online and offline. 2020 has also forced society to reevaluate generations of formed habits around food. |
On social media, it’s not enough to understand how these changes are affecting a single brand or even a cohort of competitors. Brands need a bird’s eye of view of how the entire portfolio of all the industry’s major players are being impacted, to understand the bigger picture of what the new normal looks like.
In this special report, ListenFirst will provide the food & beverages industry with the insights and path forward to properly utilize social media in this new, uncertain normal.
WHAT’S IN THE REPORT
- How consumers are feeling: Is conversation shifting? Are brands over- or under-communicating with them?
- How social engagement has changed for the food industry – which Conglomerates, brands, and social platforms are leading?
- Food & Beverage Conglomerates share of voice: who is increasing their share of voice on social media and why?