Coronavirus Update: Social Insights in a Time of Crisis
During this pandemic, ListenFirst is helping by creating a centralized resource of the latest and most relevant social media insights related to the coronavirus.
There have been 610 million Twitter tweets and Reddit posts discussing the Coronavirus between Jan 1 – Apr 7, 2020. On Apr 7, there were 12.5 million Tweets and Reddit posts, down -4.86% from Apr 6. Peak conversation on Apr 7 was between 6:22-11:04am PT / 9:22am-2:04pm ET. This chart will be updated daily at 10am ET.
Healthcare Special Report
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TV & Film Special Report
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Retail Special Report
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ListenFirst Finds Social Engagement for Media and Healthcare Is Growing
April 3, 2020ListenFirst has released three social media special reports, illustrating how Covid-19 has impacted social media consumption habits. In separate reports for Retail, Healthcare, and TV & Film, ListenFirst examines how the global pandemic has changed consumer behavior and identifies strategies for brands to stay relevant in the long-term while also remaining agile as events unfold.
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Social Data Informing Film Strategies for a Box Office Blitz
April 3, 2020By Miranda McWeeney, VP of Client Success
With theaters closed, and theatrical marketers in a holding pattern, research and innovation is at an all time high. ListenFirst’s film database is being leveraged during this downtime to plan bulletproof social and digital campaigns, which will hit the market as soon as the curve is flattened, to fill theater seats globally.
TV Sees Record-High Social Engagement & Searches
April 6, 2020By Augusta Gillespie, Senior Director of Strategy, M&E
If it seems like people were talking about television more than usual in your social media feeds during the last week that was true to an extent that hasn’t been true in a very long time. TV networks & programs earned 146M content responses on social this week, more than any other week in the past two years. Also, as we look at the third week of stay at home orders for most Americans, we’re seeing that consumers are beginning to research new shows to check-out for the first time. TV Programs were searched for 29.5M times last week, +5% more than any other week of the past two years.
Which Shows Are People Watching?
Week of March 30 – April 5, 2020
Ranked by largest relative growth in Interest Score from previous 7-day period
| Rank | Program | Network | Movement |
| 1 | Home Before Dark | Apple TV+ | +1,339% |
| 2 | Mob Wives | VH1 | +1,109% |
| 3 | Tales From The Loop | Amazon Prime Video | +1,105% |
| 4 | La Casa de las Flores | Netflix | +946% |
| 5 | All That | Nickelodeon | +901% |
5 Social Tips For S&P 500 Brands Posting About The Coronavirus
April 3, 2020While it may seem like a lifetime ago, it was just February 19, 2020 that the S&P 500 hit the all time high for the index. Now, with everything upended by the COVID-19 pandemic, it’s a completely different world. Among the many problems the coronavirus has created for S&P 500 brands, they now have to completely rethink their social media strategy.
Which Food Delivery Service Claims the Social Crown?
April 3, 2020Lisa Grant DAmico, Director of Account Management
Stuck in self isolation, Americans have essentially two choices for their continued survival. They can one; with their extra free time do what people have done for generations which is strap on an apron and prepare delicious home cooked meals for their families or they can two; take the path of least resistance and swipe an app on their phone to make food appear. While there are definitely some people who are cooking more and we’ll cover that more in a future blog post; the social media data indicates a huge lift in consumers opting for food delivery.
Top Shared News Articles on Social Media
Top News Articles by Content Shares on April 7, 2020
7 Social Media Best Practices for Retailers
April 2, 2020For Retail brands, the decision how much to post around during the coronavirus outbreak is a nuanced one. You don’t want to belittle the struggles of those affected are going through (which is at some level everyone at this point), but on the other hand many people are looking on anything else to focus on right now, and people do still need to shop.
Here are some guidelines to help Retail brands navigate which content they should be posting on social media and how often, including around the outbreak specifically.
Russell 3000 Still Posting Less on Social Media
March 31, 2020The last time we checked up on the Russell 3000 two weeks ago, that group of businesses were posting -18% less around the coronavirus on social media. Are those brands still hesitant to resume pre-coronavirus posting levels?
In a word: yes. See how the Russell 3000 Index is faring, and what’s driving social engagement for various brands.
Music Audiences Resonating With New Asset Releases
March 25-31, 2020By Hailey Valdez, Strategist, M&E
Following last week’s multiple COVID-19 relief initiatives from music streaming services, the industry pivoted to focus on new asset releases from notable artists and #WomensHistoryMonth content this week, making up the most engaging weekly uploads. Spotify was the last of the music streaming brands to release a COVID-19 relief measure, which was the most engaging upload of this nature for music streaming brands. Tidal and YouTube Music were successful in using social distancing hashtags such as #HomeWithTIDAL and #StayHome. Streaming past performances on social helped Tidal to track with the largest weekly increase in new fans (+19%) and #2 largest increase in weekly responses (179%). Live streaming parties also popped as a trend in response to user quarantine during this time. Live streams with artists and curated playlists were also promoted this week as ways for users to indulge while at home.
Which Movies Are People Watching?
Week of March 30 – April 5, 2020
Ranked by largest relative growth in Interest Score from previous 7-day period
| Rank | Program | Studio | Movement |
| 1 | Never Rarely Sometimes Always | Focus Features | +545% |
| 2 | Killing Them Softly | Weinstein Company | +473% |
| 3 | The Other Lamb | IFC Films | +461% |
| 4 | A Monster Calls | Focus Features | +374% |
| 5 | Euphoria | SF Studios | +366% |
Which Social Content is Driving Publisher’s Success
March 31, 2020By Justin Ashwell, Senior Client Strategist
As we continue further into Coronavirus-induced social distancing, people are turning to digital content to entertain themselves from the comfort of their living rooms. As brands, it is important to understand where this media consumption is occurring. For publishing, an industry pushing out new media constantly, this especially holds true.
Consumers Turning To Social Media for ‘Some Good News’
March 31, 2020By Augusta Gillespie, Senior Director of Strategy, M&E
As the world tries to find routine in the new normal, marketers are trying to understand how to best connect with consumers on social media. Whether we see retail brands pushing “work from home” uniforms, lifestyle brands and bloggers sharing organization hacks and DIY projects, or fitness brands making at home workouts free online, everyone is trying to find a way to make the world a little lighter during these difficult times. Enter John Krasinski and ESPN.
What Snacks Are Trending During This Crisis?
March 26, 2020By Lisa Grant DAmico, Director of Account Management
If you were sitting alone in your house wondering what people like to snack on during a global pandemic, today’s your lucky day because that’s exactly the question we set out to answer. Pulling data from our social media analysis tool, we crunched the numbers (among other things) and found which snack brands came out on top.
Which Shows Are Being Binge-Watched?
March 26 – April 1, 2020
Ranked by largest number of Twitter mentions surrounding binge watching
| 1 | Ozark | 6 | Game of Thrones |
| 2 | TMI | 7 | Remember When |
| 3 | Misaeng Incomplete Life | 8 | Vincent and the Doctor |
| 4 | Super Bowl LI | 9 | The Wire |
| 5 | Scrubs | 10 | Money Heist |
TikTok Is Taking Off During Quarantine
March 30, 2020By Miranda McWeeney, VP of Client Success
While TikTok does not yet offer analytics at scale, other digital and social indicators show TikTok interest is nearing an all time high during the COVID-19 quarantine. Between December 30, 2019 – March 28, 2020, TikTok has been mentioned 36 million times on Twitter – up 75% from the prior 90 days. The social platform is also on a 15 day streak of conversation being far above the brand’s daily average.
Fashion Brands Posting Less During The Health Crisis
Updated March 31, 2020If you’ve been at home scrolling through Instagram the last couple of weeks and it felt like there were a lot less fashion posts in your feed, it turns out that actually has been the case.
ListenFirst looked at social engagement around 2,516 fashion brands over the last month and found that both the level of engagement and the volume of posts shared has progressively gone down.
What to Post on Social Media When You’re in Healthcare
Top Healthcare Posts by Content Responses for the week of March 30 – April 5, 2020
Social Data Confirms Wall Street Has Bear-Sized Problem
March 27, 2020There’s no question that social media has a pessimistic view around investment right now. Since December 28, 2019 there have been 4.17X more Tweets talking about a Bear market than talking about a Bull market. There were 56,452 Tweets mentioning a Bear market on March 12 around the largest single day points loss on the stock market in history (until the next Monday), with a secondary peak of Bear mentions of 51,474 Tweets on March 20. That said, there are some small signs of optimism; there were 9,103 Tweets talking about a Bull market on March 26, around news that the government was working on a stimulus package.
Just Because Wall Street’s In The Toilet Doesn’t Mean TP Needs To Be
March 27, 2020By Lisa Grant DAmico, Director of Account Management
In the age of social distancing, “swiping right” no longer just refers to dating apps. As we’ve previously documented, social media is very stressed out about toilet papers shortages, and have been investigating alternative cleanup methods. Within the past 28 days, there have been 215K mentions of bidets. See which brands are coming out on top, and which missed the mark.
Clothing Retailers Driving the Most Social Responses
Top Clothing Retailer Posts by Content Responses on April 7, 2020
How Are Sports Fans Feeling Without Sports?
March 26, 2020In the time of social distancing, virtually every sports event has disappeared off the calendar. Looking to measure the audience reaction to this unprecedented absence; ListenFirst aimed our social media analytics capabilities at Twitter, to gauge what sports events or leagues were mentioned the most around being either canceled or postponed.
The Quest for a Glow-Up: It’s Beauty’s Time to Shine
March 26, 2020By Miranda McWeeney, VP of Client Success
Healthy citizens who are self-quarantining are searching for a distraction. What’s the light at the end of the tunnel?
A “glow-up” when all is said and done. ListenFirst found that there’s heightened social audience focus on skincare, hair care and learning new makeup techniques, in hopes of maximizing the time spent out of the public eye.
The Generations War on Social
March 25, 2020Generations are placing blame and defending themselves left and right on social media. Find out which Generation is taking the most heat.
Read More
Covid-19 Cancels Culture
March 20, 2020ListenFirst uses social media listening data to quantify which cultural events people are the most upset about missing out on during the pandemic.
Read More
Connecting with Audiences
March 18, 2020In this uncertain time, many brands are unsure how to strike the right balance of marketing their brand and supporting their consumers.
Read More
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