Why does branded content work?
|Presented as a Webinar in April 2018, this presentation highlights the opportunity that social branded content published by TV and media publishers presents to advertisers. The presentation illustrates the success of social branded content across key metrics, the ingredients for successful partnerships, and dives into best practices used by several different advertiser categories.|
WHAT’S IN THE REPORT
- The Growth of Social Branded Content
- Who Is Advertising?
- Which TV Properties and Media Publishers Are Driving Results?
- Advertiser Brand Lift and Key Metrics
- Winning Combinations
- Best Practices Across Advertiser Categories
- Jason Klein, Co-Founder & Co-CEO, ListenFirst