If you’ve been stuck at home and hungry to find something interesting on television, new ListenFirst data shows you’re far from alone. In the past week, more states have mandated stay at home measures and, as Americans have begun to settle into their new normal, we’ve seen TV Programs and Networks getting increased traffic across social media.
Specifically, video consumption on YouTube & Facebook hit a weekly high for 2020-to-date, while TV programs and Networks saw their strongest week in gaining new Instagram Followers as fans eagerly sought out new content for their feeds.
Here is even more social data speaking to the huge lift in television related interest during the week:
- TV Networks and programs earned more than 812M views on Facebook alone – 60M more than any other week this year.
- TV Networks and programs earned 3.3M new followers on Instagram in the past week, 438K more than any other week in 2020 so far
- Consumers watched YouTube videos nearly 2 Billion times this week (1.99B), 24M more than any other week this year.
So what kind of content are fans looking for?
Humor and Inspiration. This week more than 18.7M users tuned in for BBC Earth’s coverage of two tiger cubs being born, while more than 13M checked out the trailer for Amazon’s new Greg Daniels comedy series, “Upload”. Content from America’s Funniest Home Video, The Daily Show & The Tonight Show Starring Jimmy Fallon rounded out the top 10 videos for the week.
By Genre, Reality & Game Shows account for 47% of total Facebook viewership, nearly half of which is driven by videos from WWE Raw & America’s Funniest Home Videos. Talk Shows are the next strongest genre on Facebook, accounting for 21% of total Facebook Views this week, driven primarily by late night programs as The Daily Show & The Tonight Show make up 49% of all talk show views.
Meanwhile, nearly one third of all YouTube Viewership from TV Programs stems from kids programming.