How do Retail Brands need to change their Messaging on Social Media?
|While Retail isn’t inexperienced around the challenges of disruption, the events of March 2020 are in an entirely different category. First around the threat and then the reality of the coronavirus, in a brief period of time retailers have gone through the challenges of first needing to reassure customers that their stores are safe, then dealing with government mandated closures, and finally coping with the challenges of maintaining an online business with employees social distancing and a less dependable supply chain.|
In such an environment, understanding the online audience which primarily means understanding social media, goes from important to critical as it has become the primary point of contact between retail brands. and their customers.
In this special report, ListenFirst will provide retailers the full picture of what the rapidly changing status quo looks like and what the new social media best practices are during this trying time.
WHAT’S IN THE REPORT
- The conversation around Coronavirus and audience reactions
- How social engagement has changed for retailers
- The retail content and themes that are resonating with consumers